how to exponentially grow your subscriber list

How to Exponentially Grow Your Subscriber List

Welcome! Hana Abaza VP Marketing, Uberflip @hanaabaza


Speaker Noah Kagan Chief Sumo, SumoMe @noahkagan


@Uberflip #uberwebinar @SumoMe

We will send the recording.

Questions? We’ve got answers!

(At the end of the webinar J)!

Join in on Join in on


Join in on

We will send the recording.

Questions? We’ve got answers!

(At the end of the webinar J)!

Join in on Join in on


Who’s Noah? Stuff he’s done:

•  Facebook #30

•  Mint #4

Email list stats:

•  AppSumo = 1 million

•  SumoMe = 150,000 in 1.5 years

•  Okdork = 100,000 in 1 year


Image of Elon Musk


Image of a buffet


2 Fundamentals of Email Lists

Predictable x scalable = Success


Don’t do 1 offs


Don’t do 1 offs (get it?)


Why Email? •  Facebook Fans Not controlled by you

•  Google Search Not controlled by you

•  Instagram Followers Not controlled by you

•  YouTube Subscribers Not controlled by you

•  Email Subscribers Not controlled by you


AAA Formula

Ask Assets Acquisition


ASK


Use SumoMe, live demo


Top Pages in Google Analytics


Ask repeatedly


ASSETS


Email Signature

•  Your employees email signatures too!

•  Bonus: Auto-‐responder J


Facebook •  What groups are you

in? (or start one)

•  Search your social graph


Export LinkedIn

https://www.linkedin.com/people/export-settings


Join Slack Groups!!!

(http://www.slacklist.info)


Organize your KEY people


ACQUISITION


How to buy Ads

Keep it simple and just boost a post to start


Then RETARGET

h@ps://www.facebook.com/ads/audience_manager/

Retarget your content. No one WANTS to click ads. Only spend $20!

I’ll walk you through this live.


Retarget your content. No one WANTS to click ads. Only spend $20!

I’ll walk you through this live.

Then RETARGET


The Flattery Method

1.  Read someone's article or buy their course

2.  Follow it exactly with a twist

3.  Write it up

4.  Let them know about it


Great marketing focuses on 1-2 activities that you can double, triple, 10x down on. “

“


My Lazy a** webinar Method Find someone that has an audience you want. Agree on webinar

Promote to your audience about the webinar

Presenter promotes to their audience and does the webinar

1.

2.

3.


Brian’s email


Recap – Let’s do these now!

Ask à Install SumoMe.com Welcome Mat

Assets à Update your Email Signature

Acquisition à Post your site in 1 Facebook Group


Bonus Questions you have!


Email Frequency

You should be sending at least 1 email a week!


What’s a good conversion rate?

You site wide email conversion should be 2%!


Html or text emails

Doesn’t matter.


What’s a good open rate?

Ø  20%

Ø  Use Double-Opens (increase open rate 30%+)

•  Send a week later

•  Change subject line

•  Only send to non-openers


BONUS TIME Slides from this presentation

Video of this presentation


Step 1 à Install SumoMe.com

Step 2 à Forward welcome email to [email protected]

Done!


More Me. •  @noahkagan

•  http://SumoMe.com


QUESTION TIME!

Noah Kagan Chief Sumo, SumoMe

@noahkagan

Hana Abaza VP Marketing, Uberflip

@hanaabaza

THANK YOU!

Find out how Booker decreased theircost per lead by 71% with content.

READ CASE STUDY

http://www.uberflip.com/case-studies/booker?utm_source=SlideShare&utm_medium=SumoMe%20Webinar%20Slides&utm_campaign=SumoMe%20Webinar

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