How to explain

Gamificationto your boss

What is gamification? Why does it work?Can it work for us?

Gamification applies game mechanics and game thinking to drive engagement

and solve problems

What is it?

How we make things in the world (non-game activities)

more engaging

Games created specifically for marketing purposes

Games we play as kids and adults

What is it? Gamification

Advergaming/ARG

Games

How we make things in the world (non-game activities)

more engaging (Business goals helped by game mechanics)

Games we play as kids and adults

(mostly entertainment)

What is it?

Games created specifically for marketing purposes

(entertainment with a business goal)

(actual games)

(game mechanics)

Why does it work?

Game mechanics satisfy human desires

Why does it work?

Graphic: Bunchball.com

Can it work for us?

Customer acquisition Customer retention/loyaltyWebsite engagement Creative brainstorming Recruitment

Strategic planningProduct innovation Team building

e = EngagementRecencyFrequencyDuration ViralityRatings

Can it work for us?

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