“how to effectively market yourself in the evolving business continuity job market”
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“How to Effectively Market Yourself in the Evolving Business Continuity Job Market”. Presented by: Cheyene Haase of BC Management, Inc. Introduction to BC Management, Inc. Founded in March 2000 Headquartered in Newport Beach, CA - PowerPoint PPT PresentationTRANSCRIPT
““How to Effectively Market How to Effectively Market Yourself in the Evolving Yourself in the Evolving Business Continuity Job Business Continuity Job
Market”Market”
Presented by: Cheyene Haase of BC Management, Inc.
Introduction to BC Management, Inc.Introduction to BC Management, Inc.
Founded in March 2000Founded in March 2000 Headquartered in Newport Beach, CAHeadquartered in Newport Beach, CA An executive search firm exclusively An executive search firm exclusively
placing business continuity, disaster placing business continuity, disaster recovery, information security and recovery, information security and emergency management professionals emergency management professionals internationallyinternationally
Confidential assistance in career searchingConfidential assistance in career searching Free monthly e-Newsletter to keep BC/DR Free monthly e-Newsletter to keep BC/DR
professionals informedprofessionals informed Annual BC/DR salary survey results Annual BC/DR salary survey results
Topics of PresentationTopics of Presentation
Evolution of the Business Continuity Field.Evolution of the Business Continuity Field. Hiring Trends.Hiring Trends. Skills in Demand.Skills in Demand. Increase Your Marketability.Increase Your Marketability. What is Your Fair Market Value?What is Your Fair Market Value? When should You Change Jobs?When should You Change Jobs? How to Conduct a Job Search?How to Conduct a Job Search? Final Tips to Strengthen Your CareerFinal Tips to Strengthen Your Career
The Evolving Business Continuity FieldThe Evolving Business Continuity Field
Contingency planning is becoming an Contingency planning is becoming an enterprise focus.enterprise focus.
Corporations are combining business and Corporations are combining business and information technology under one information technology under one umbrella. umbrella.
Where should the BC program report?Where should the BC program report?
Hiring Trends in Business ContinuityHiring Trends in Business Continuity
Budgetary constraints Budgetary constraints less jobs and less jobs and combining jobs within a company.combining jobs within a company.
Less jobs and a greater candidate pool Less jobs and a greater candidate pool selective hiring decisions.selective hiring decisions.
The hiring process has slowed down in The hiring process has slowed down in comparison to 1999 and 2000.comparison to 1999 and 2000.
Companies are shying away from Companies are shying away from relocating candidates with or without relocating candidates with or without assistance.assistance.
What Skills are in Demand?What Skills are in Demand?
Certified professionals (CBCP, CISSP, CEM, PMP, Certified professionals (CBCP, CISSP, CEM, PMP, etc.)etc.)
Degreed professionals (Bachelor required, prefer Degreed professionals (Bachelor required, prefer Masters)Masters)
Strong understanding of both business and Strong understanding of both business and technology issues in contingency planningtechnology issues in contingency planning
Previous experience developing contingency Previous experience developing contingency programs globallyprograms globally
A wide array of skills from contingency planning, A wide array of skills from contingency planning, information security, emergency response and information security, emergency response and risk management.risk management.
Strong soft skillsStrong soft skills
Soft skills DesiredSoft skills Desired
• Polished presentation skills to CXO and Polished presentation skills to CXO and executive board membersexecutive board members
• Strong, experienced project managementStrong, experienced project management• Training expertiseTraining expertise• The ability to engage all employees from users The ability to engage all employees from users
to the CXO levelto the CXO level• The ability to make a business case for an The ability to make a business case for an
enterprise contingency programenterprise contingency program• The ability to understand what type of The ability to understand what type of
contingency program fits the company culture.contingency program fits the company culture.
Increase Your Marketability in a Increase Your Marketability in a Tight Job Market?Tight Job Market?
Brand yourselfBrand yourself Become certified or dual certifiedBecome certified or dual certified Get your bachelor degreeGet your bachelor degree Improve your presentation skills – take a public Improve your presentation skills – take a public
speaking classspeaking class Sharpen your business or technology knowledgeSharpen your business or technology knowledge Sharpen your expertise in other tangent fields Sharpen your expertise in other tangent fields
(information security, emergency management or (information security, emergency management or risk management)risk management)
Be an expert in the field – serve on a board, Be an expert in the field – serve on a board, become published, and take on public speaking become published, and take on public speaking
What Determines Your Salary?What Determines Your Salary?
Years of Work & Field ExperienceYears of Work & Field Experience Job Title – Where do you report within an Job Title – Where do you report within an
organization?organization? Geographic LocationGeographic Location Technical ExpertiseTechnical Expertise CertificationCertification Advanced DegreeAdvanced Degree Industry SpecialtyIndustry Specialty Percentage of TravelPercentage of Travel Project Management & People Management Project Management & People Management
ExperienceExperience Work HistoryWork History
Average Total Compensation by Years of Field Experience - FTE
$75,952 $81,724$89,991
$98,420 $104,243 $98,167 $99,752
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
1 - 3 4 - 6 7 - 10 11 - 15 16 - 20 21 - 25 26 ormore
Years of Industry Experience
Average Total FTE Compensation by Job Title
$0
$100,000
$200,000
$300,000
$400,000
Job Title
Max $116,000 $160,000 $305,000 $132,000 $150,000 $124,000
Avg $70,574 $90,996 $120,181 $101,750 $111,600 $84,733
Min $28,000 $27,500 $51,000 $70,000 $67,000 $36,000
Planner/ Coordinator
Manager/AVP VP/Director Global Manager Sales Other
Average Total Compensation by IT Expertise - FTE
$57,000
$96,196 $97,548
$76,834 $81,760 $84,749
$104,594
$90,859$89,131$74,808
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
1 2 3 4 5 6 7 8 9 10
IT Expertise (Least to Greatest) - Self Evaluated
Average Total Compensation by Certification
$0
$50,000
$100,000
$150,000
Certification
2000 $45,128 $45,128 $103,500 $107,412 $74,750 $107,500 $100,060 $77,3552001 $58,800 $58,800 $108,333 $109,800 $78,750 $110,000 $102,080 $81,1992002 $71,911 $88,948 $109,371 $85,700 $118,083 $90,615 $65,906 $107,894 $84,000 $89,079 $100,000 $132,430 $80,7802003 $70,330 $93,205 $123,998 $107,450 $131,879 $118,350 $90,336 $105,101 $106,200 $80,897 $96,050 $108,681 $84,092
ABCP CBCP MBCP CRP FBCI MBCI CEM PMP ARM ACP CISSP CISA No Cert.
Average Total Compensation by Degree - FTE
$79,815 $80,363$90,735 $95,129
$136,000
$116,208
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
High SchoolDiploma
AssociateDegree
Bachelor'sDegree
Master'sDegree
Doctorate PhD
Average Total Compensation by Industry
$0
$50,000
$100,000
$150,000
2000 $112,917 $81,783 $88,000 $73,830 $122,021 $92,370 $91,901 $66,204 $93,114 $72,9782001 $92,239 $80,687 $84,088 $70,010 $90,040 $81,415 $79,924 $65,219 $71,241 $57,720 $91,486 $87,999 $83,0052002 $87,973 $77,818 $78,257 $82,353 $104,784 $85,601 $82,617 $69,955 $69,741 $60,086 $102,141 $91,663 $82,2042003 $89,416 $83,764 $92,317 $83,512 $108,853 $81,278 $102,366 $77,110 $80,213 $70,122 $88,160 $95,972 $82,419
Financial/ Banking Utilities Healthcare Insurance Consulting
Services Mnfg Telecom Govt Retail EducationInfo/Data
Processing Services
Computer Services Other
Indicators for a Job ChangeIndicators for a Job Change
Lack of ChallengeLack of Challenge Lack of Career GrowthLack of Career Growth Direction of Company is QuestionableDirection of Company is Questionable Lack of SupportLack of Support SalarySalary BossBoss
How should you conduct a Job How should you conduct a Job Search?Search?
Constantly network (work associates, Constantly network (work associates, friends and family)friends and family)
Search the Internet (job search websites Search the Internet (job search websites and local company websites)and local company websites)
Engage in a recruiting firmEngage in a recruiting firm Research companies listed with the local Research companies listed with the local
Chamber of CommerceChamber of Commerce Join a local associationJoin a local association Attend BC/DR related seminarsAttend BC/DR related seminars Sign up for all BC/DR related newsletters Sign up for all BC/DR related newsletters
and trade journalsand trade journals
You’ve Identified a Job… Now What?You’ve Identified a Job… Now What?
Tweak your resume for the job opportunityTweak your resume for the job opportunity
Submit a cover letter with your resume Submit a cover letter with your resume stating why you are qualifiedstating why you are qualified
Tailor the email subject lineTailor the email subject line
Stand out above the restStand out above the rest
Writing a Resume that gets AttentionWriting a Resume that gets Attention Resume Do’sResume Do’s
• Sell yourself on your qualifications Sell yourself on your qualifications and accomplishments. and accomplishments.
• Trim the resume down Trim the resume down
• Chronological not functionalChronological not functional
• Summary of qualifications instead Summary of qualifications instead of objectiveof objective
• Use short concise sentences with Use short concise sentences with bullet pointsbullet points
• You have 30 seconds to get their You have 30 seconds to get their attentionattention
Resume Don’tsResume Don’ts• Never lie or inflate the truthNever lie or inflate the truth
• Don’t list personal informationDon’t list personal information
• Don’t go into detail with irrelevant Don’t go into detail with irrelevant jobs you had 11 years agojobs you had 11 years ago
• Eliminate paragraphsEliminate paragraphs
• Do not include salary historyDo not include salary history
• Don’t submit a resume without Don’t submit a resume without spell checking and a friend’s spell checking and a friend’s reviewreview
• Do not include referencesDo not include references
Interview to Get the JobInterview to Get the Job
Research the company and positionResearch the company and position Dress as a conservative professional - Nothing too trendyDress as a conservative professional - Nothing too trendy Be prepared with 3-4 copies of your resume, letters of Be prepared with 3-4 copies of your resume, letters of
recommendation, samples of work, questions to ask and recommendation, samples of work, questions to ask and portfolio to take notesportfolio to take notes
Be prepared with an ice breakerBe prepared with an ice breaker You are the BC/DR professional - Determine what their need You are the BC/DR professional - Determine what their need
is, then state why you are the qualified candidateis, then state why you are the qualified candidate Do not mention salary or benefitsDo not mention salary or benefits Always listen and clarify a question if you are unsureAlways listen and clarify a question if you are unsure Do not dominate the conversation Do not dominate the conversation Never be negativeNever be negative Always express your interest in the job and thank them for Always express your interest in the job and thank them for
their timetheir time
Final Tips to Strengthen Your CareerFinal Tips to Strengthen Your Career
Always strengthen your skills.Always strengthen your skills. Always be networking with Always be networking with
colleagues.colleagues. Brand Yourself.Brand Yourself. Do not wait until a job search to Do not wait until a job search to
increase your marketability.increase your marketability. Changing jobs may not help your Changing jobs may not help your
career in the long run.career in the long run.