How To Easily Create Killer Social Media Content More Efficiently

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PowerPoint PresentationHow to Easily Create Killer Social Media Content (More Efficiently)April 27, 2016#ContentCreation // @KyleStuef1Who Am I?#ContentCreation // @KyleStuefKyle Stuef, Director of Content Development#ContentCreation // @KyleStuefDeveloping Content that Relates to Passion PointsResponsible ForDevelopment and Ongoing Management of the Social Conversation CalendarCreation of Post copy and Optimization Creation of all Associated Media Planning and Formatting of Syndicated Content on all Secondary ChannelsOur Content Development team works to develop branded content that portrays key messaging related to the target audiences passion points. #ContentCreation // @KyleStuef4What Are We Covering Today?#ContentCreation // @KyleStuef4 Ways To Create Content More Efficiently Plan AheadUse A Collaborative Planning SpaceBuild An Evergreen LibraryUse Video to Grow A Content Tree #ContentCreation // @KyleStuefPlanning Ahead Base Layer ContentHow much of it can be planned ahead?Marketing CalendarCampaignsUniversal Shared ExperiencesHow much of it depends on outside forces?Last minute requestsWaiting on other partnersHow much of it is reacting to your audiences world?Trending topicsLiving in the momentThink About The Content on Your Social Media Channels:#ContentCreation // @KyleStuefPlanning Ahead Base Layer ContentStep 1: Plan At A High LevelStep 2: Create Your PostsTopics || Media || TacticsPost Copy || Media Assets#ContentCreation // @KyleStuefUsing A Content Calendar As Your Base Content Allow yourself more time to do timely/reactive contentThings to include?Content Series (Muddy Monday, Throwback Thursday, etc)Monthly/Weekly Themes?At the beginning of the month, brainstorm with your community managers from each of your brandsGather a smaller group for a content brainstorming session to complete tasks like copy & image suggestionsMake sure your content calendar has a mix of content. Though photos are the most common types of imagery, CPs are also responsible for creating GIFs, videos, and any other creative assets a client may ask for.One youve compiled a shot-list, its time to get to work. 8Planning Ahead Efficient Photo ShootsEfficient & Effective Photo Shoot ChecklistShot ListWhat is missing in your base content?What is needed for your content library?EquipmentProps?Lighting?Camera/Lenses/Batteries, etc.Release Forms?CAN YOU ANSWER:This photo shoot is a success if __________.#ContentCreation // @KyleStuefMaking Your Photo Shoots More Efficient Use this to build evergreen content/have things ready to go when trending topics happen9Planning Ahead Live Event CoverageLive Event ChecklistTactical:Run Of ShowCredentials & Contact InformationEquipmentLighting?Camera/Lenses/Batteries/Chargers, etc.Release Forms!Content:Content Calendar for The EventPosts written for what you know will happenShot List for what you know will happenSpace to react & create in the moment#ContentCreation // @KyleStuefLive Event Coverage + AppsSmaller budget examples: Live tweeting from a conference, your president is speaking somewhere, participating in a webinar etc104 Ways To Create Content More Efficiently Plan AheadUse A Collaborative Planning SpaceBuild An Evergreen LibraryUse Video to Grow A Content Tree #ContentCreation // @KyleStuefCollaborative & Agile PlanningLets Avoid Losing Time Because Of:Upload/Download TimeEquipment FailureMultiple Versions of Files#ContentCreation // @KyleStuefDont Be Locked To A computer, cloud based storage12Build A Collaborative EcosystemProject ManagementContent CreationFile Storage#ContentCreation // @KyleStuefCollaborative & Agile PlanningProject ManagementISM: WrikeContent CreationFile StorageISM: Google DocsISM: BoxGoogle Docs & Evernote14Collaborative & Agile Planning Free ToolsProject ManagementContent CreationFile StorageGoogle Docs & Evernote154 Ways To Create Content More Efficiently Plan AheadUse A Collaborative Planning SpaceBuild An Evergreen LibraryUse Video to Grow A Content Tree #ContentCreation // @KyleStuefBuilding An Evergreen Content Library#ContentCreation // @KyleStuefAlways Be Capturing17Building An Evergreen Content Library(AND KEEP TRACK OF WHEN IT WAS USED!)18Building An Evergreen Content LibraryOrganizeDocument#ContentCreation // @KyleStuef(AND KEEP TRACK OF WHEN IT WAS USED!)19Using Stock Photos & UGCStock Photos:KNOW YOUR USAGE RIGHTS!Stop Google Image searchingThere are plenty of free & LEGAL options:http://librestock.com/User-Generated Photos:Ask them for permissionIf you dont ask, it needs to stay in the social media channel it was shared toAttribution. Attribution. Attribution.#ContentCreation // @KyleStuef204 Ways To Create Content More Efficiently Plan AheadUse A Collaborative Planning SpaceBuild An Evergreen LibraryUse Video to Grow A Content Tree #ContentCreation // @KyleStuefGrowing Your Content Tree#ContentCreation // @KyleStuefUsing Video As Your BaseBehind The ScenesGIFsShort ClipsScreen Caps#ContentCreation // @KyleStuefUsing Video As Your BaseBehind The Scenes#ContentCreation // @KyleStuefUsing Video As Your BaseGIFs & Short Clips#ContentCreation // @KyleStuefUsing Video As Your BaseScreen Caps#ContentCreation // @KyleStuefA Few Relevant Ignite Social Media Blog Posts: 27http://www.ignitesocialmedia.com/content-creation/how-to-develop-effective-content-at-live-events/http://www.ignitesocialmedia.com/content-creation/how-to-gain-content-marketing-efficiencies/http://www.ignitesocialmedia.com/content-creation/how-to-build-your-brands-content-library/http://www.ignitesocialmedia.com/content-creation/how-to-develop-visual-content-that-works/Thank You!#ContentCreation // @KyleStuef28