How To Easily Create Killer Social Media Content More Efficiently

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How to Easily Create Killer Social Media Content (More Efficiently)

April 27, 2016#ContentCreation // @KyleStuef

1

Who Am I?

#ContentCreation // @KyleStuef

Kyle Stuef, Director of Content Development

#ContentCreation // @KyleStuef

Developing Content that Relates to Passion PointsResponsible For

Development and Ongoing Management of the Social Conversation Calendar

Creation of Post copy and Optimization

Creation of all Associated Media

Planning and Formatting of Syndicated Content on all Secondary ChannelsOur Content Development team works to develop branded content that portrays key messaging related to the target audiences passion points.

#ContentCreation // @KyleStuef

4

What Are We Covering Today?

#ContentCreation // @KyleStuef

4 Ways To Create Content More Efficiently Plan AheadUse A Collaborative Planning SpaceBuild An Evergreen LibraryUse Video to Grow A Content Tree #ContentCreation // @KyleStuef

Planning Ahead Base Layer Content

How much of it can be planned ahead?Marketing CalendarCampaignsUniversal Shared ExperiencesHow much of it depends on outside forces?Last minute requestsWaiting on other partnersHow much of it is reacting to your audiences world?Trending topicsLiving in the momentThink About The Content on Your Social Media Channels:

#ContentCreation // @KyleStuef

Planning Ahead Base Layer Content

Step 1: Plan At A High LevelStep 2: Create Your PostsTopics || Media || TacticsPost Copy || Media Assets

#ContentCreation // @KyleStuef

Using A Content Calendar As Your Base Content Allow yourself more time to do timely/reactive content

Things to include?Content Series (Muddy Monday, Throwback Thursday, etc)Monthly/Weekly Themes?

At the beginning of the month, brainstorm with your community managers from each of your brandsGather a smaller group for a content brainstorming session to complete tasks like copy & image suggestionsMake sure your content calendar has a mix of content. Though photos are the most common types of imagery, CPs are also responsible for creating GIFs, videos, and any other creative assets a client may ask for.One youve compiled a shot-list, its time to get to work. 8

Planning Ahead Efficient Photo Shoots

Efficient & Effective Photo Shoot ChecklistShot ListWhat is missing in your base content?What is needed for your content library?EquipmentProps?Lighting?Camera/Lenses/Batteries, etc.Release Forms?

CAN YOU ANSWER:This photo shoot is a success if __________.#ContentCreation // @KyleStuef

Making Your Photo Shoots More Efficient

Use this to build evergreen content/have things ready to go when trending topics happen9

Planning Ahead Live Event Coverage

Live Event ChecklistTactical:Run Of ShowCredentials & Contact InformationEquipmentLighting?Camera/Lenses/Batteries/Chargers, etc.Release Forms!Content:Content Calendar for The EventPosts written for what you know will happenShot List for what you know will happenSpace to react & create in the moment#ContentCreation // @KyleStuef

Live Event Coverage + Apps

Smaller budget examples: Live tweeting from a conference, your president is speaking somewhere, participating in a webinar etc10

4 Ways To Create Content More Efficiently Plan AheadUse A Collaborative Planning SpaceBuild An Evergreen LibraryUse Video to Grow A Content Tree #ContentCreation // @KyleStuef

Collaborative & Agile Planning

Lets Avoid Losing Time Because Of:Upload/Download TimeEquipment FailureMultiple Versions of Files

#ContentCreation // @KyleStuef

Dont Be Locked To A computer, cloud based storage12

Build A Collaborative EcosystemProject ManagementContent CreationFile Storage

#ContentCreation // @KyleStuef

Collaborative & Agile PlanningProject ManagementISM: Wrike

Content CreationFile Storage

ISM: Google DocsISM: Box

Google Docs & Evernote14

Collaborative & Agile Planning Free ToolsProject Management

Content CreationFile Storage

Google Docs & Evernote15

4 Ways To Create Content More Efficiently Plan AheadUse A Collaborative Planning SpaceBuild An Evergreen LibraryUse Video to Grow A Content Tree #ContentCreation // @KyleStuef

Building An Evergreen Content Library

#ContentCreation // @KyleStuef

Always Be Capturing17

Building An Evergreen Content Library

(AND KEEP TRACK OF WHEN IT WAS USED!)18

Building An Evergreen Content LibraryOrganizeDocument

#ContentCreation // @KyleStuef

(AND KEEP TRACK OF WHEN IT WAS USED!)19

Using Stock Photos & UGC

Stock Photos:KNOW YOUR USAGE RIGHTS!Stop Google Image searchingThere are plenty of free & LEGAL options:http://librestock.com/

User-Generated Photos:Ask them for permissionIf you dont ask, it needs to stay in the social media channel it was shared toAttribution. Attribution. Attribution.

#ContentCreation // @KyleStuef

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4 Ways To Create Content More Efficiently Plan AheadUse A Collaborative Planning SpaceBuild An Evergreen LibraryUse Video to Grow A Content Tree #ContentCreation // @KyleStuef

Growing Your Content Tree

#ContentCreation // @KyleStuef

Using Video As Your Base

Behind The Scenes

GIFs

Short Clips

Screen Caps

#ContentCreation // @KyleStuef

Using Video As Your Base

Behind The Scenes

#ContentCreation // @KyleStuef

Using Video As Your Base

GIFs & Short Clips

#ContentCreation // @KyleStuef

Using Video As Your Base

Screen Caps

#ContentCreation // @KyleStuef

A Few Relevant Ignite Social Media Blog Posts: 27http://www.ignitesocialmedia.com/content-creation/how-to-develop-effective-content-at-live-events/

http://www.ignitesocialmedia.com/content-creation/how-to-gain-content-marketing-efficiencies/

http://www.ignitesocialmedia.com/content-creation/how-to-build-your-brands-content-library/

http://www.ignitesocialmedia.com/content-creation/how-to-develop-visual-content-that-works/

Thank You!#ContentCreation // @KyleStuef

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