Dominate Google with Social Media Campaigns

@WebMarketing123 @TravisLowSEO@BarbaraDizon

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Today’s Webinar Topics

1. The Importance of Social Media Today

2. How To Integrate Blogs, Web Pages & Social Media for Optimal Search Results

3. How To Measure Your Overall SEO and Social Media Success

#wm123

Today’s Webinar Topics

1. The Importance of Social Media Today

2. How To Integrate Blogs, Web Pages & Social Media for Optimal Search Results

3. How To Measure Your Overall SEO and Social Media Success

#wm123

Social Media’s Impact on Purchasing Behavior

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Social Marketing: Earning Its Place In The Marketing Mix

50% of social networkers consider informationshared on their networks when making a purchasing decision

Source: viralblog.com in collaboration with IBMand Mashable.com

You + Me = We

Online social networkusers are 3 times more likely to trust their peers’ opinionsover advertising

78% of consumers trust peer recommendations

SEO & PPC:The Importance of Social Media Today

Social Media Marketing

Is NOT about talking to Generation X or Y

Social media sites are communities based on common interest where people go to

get trusted information from their peers or experts

What Social Media Brings to the Table

• Increases brand awareness

• Builds community following

• Facilitates customer service

• Allows for research development and collaboration

• Helps build loyalty and trust behind your brand

• Offers direct sales opportunities

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Most Marketers Already Integrate Social Media into Their Search Engine Marketing

Plans

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Integrating Social Media into Search Campaigns by Organization Size

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Leading Benefits of Using Social Media According to Small Businesses

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Today’s Webinar Topics

1. The Importance of Social Media Today

2. How To Integrate Blogs, Web Pages & Social Media for Optimal Search Results

3. How To Measure Your overall SEO and Social Media Success

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Which Social Media Sites Are Best for Me?

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Top 3 Starting Points for Social Media & Search: Where your company should

start, why and how• BLOGS - Fresh, Unique Content

• INBOUND LINKS - Site Authority

• SOCIAL MEDIA - Brand Building - Facebook Fan Pages- Google Buzz- Twitter- Yelp - Linked In- Website Resources & Content

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Create A Tactical Mix

Research which channel your desired audience is using to interact and share content

Identify relevant language within your industry - content creation and promotion in Social Media means optimizing content for keywords

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How Social Media & SEO Go Hand-in-Hand

The role of SEO for Social Media is to directly influence discovery of social communities or content via search

• Social content can boost links to your website

• Improve qualified traffic

• Boost online sales/conversions

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How Social Media Can Improve Your SEO

Content Discovery- Social Media discussions themed around new pages of your

site can increase the likelihood of search bots adding these pages to its index faster

New Product

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Real Life Example: The Old Spice YouTube Campaign

What They Did Right:- Gave something great to people and didn’t ask for anything in

return.- Drop-dead funny videos, attractive actor.- Let it grow organically – no press releases or conferences.- Embraced the “social” in “social media” Don’t just talk at people.

Talk with them.

Results from the 1st Day of the Campaign:- Top of Digg & Reddit- Trending topic on Twitter- Inventor of Twitter tweets it- Twitter followers multiplied by 10- Coverage in mainstream news

Results in Just A Month After Launch:- Increased Old Spice Body Wash sales by a whopping 107%- Twitter following jumped an astounding 2700%

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What About B2B? Not Nearly As Dull As You Think.

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Real Life Example: UPS

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Real Life Example: UPS

Launched new “logistics” ad referring small businesses to their new Facebook page.

Brought the message of growth opportunity to small businesses.

Radical change from the previous unofficial UPS Facebook fan page, which acted primarily as the complaint forum.

Key to success: made its online social channels a center for discussing business-changing possibilities instead of logistic failures.

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Three Key Take-Aways for B2B

B2B social media will be less about marketing and more about thought leadership and crowd-sourced feedback.

Twitter and Facebook may be huge now, but video and mobile are the new frontiers.

The true ROI of social media in B2B doesn’t come from broadcasting your message, but the engagement companies get in return.

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Today’s Webinar Topics

1. The Importance of Social Media Today

2. How To Integrate Blogs, Web Pages & Social Media for Optimal Search Results

3. How To Measure Your overall SEO and Social Media Success

#wm123

Set Measurable Goals

How Social Marketing is impacting your:

• Web Traffic

• Search Engine Results

• Social Followers

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Social Media Monitoring Tools

Common Social MediaMonitoring Tools:

• Google Analytics• Insights (free)

• Facebook & YouTube • Radian6• ScoutLabs• Sysomos•Webtrends Common Tool Features:

•Real-time Data• Measurement of Volume (“Buzz”)

• Blog, Comments, News/Press Releases, Twitter, YouTube

• Keyword tracking• Sentiment/Reputation Monitoring• Trend analytics/measurement

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Measure Your Social Media ROI

ProjectionsBaselines

Sales• Current sales• % of other marketing efforts

Measuring Marketing Efforts

• Current web traffic, rankings, social followers

• Determine length for your Social Marketing to have impact

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Key Take Aways

1. 64% of marketers already integrate social media into their Search Engine Marketing plans today.

2. Social Media and SEO go hand in hand.

3. B2B is in fact equally, if not more active, in social media than B2C.

4. Social media is more about increasing engagement and building relationships than broadcasting your message.

5. The role of SEO for Social Media is to directly influence discovery of social communities or content through search which boost sales and increase conversions.

6. Content is still king. Start with blogs and inbound links.

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Questions?

Contact Us for a detailed Custom Analysis of your website!

Please contact:

Mark Powers(800) 619 1570mark@webmarketing123.com

Search Engine Marketing – A Perspective

Contact Information

@WebMarketing123#wm123