Why and how involve stakeholders for a circular economy

What is a circular economy?

« The circular economy is a continuous positive development cycle that

preserves and enhances natural capital, optimises resource yields, and minimises

system risks. »Ellen MacArthur Foundation

Scheme of a Circular economy

Wiithaa

RAW MATERIALS

USE

MAKE

SELL&

DELIVER

REUSE

REPAIR

REMAKEPRODUCT

RECYCLING

PUT TOGETHER PIECES

PUT TOGETHER PRODUCTS

Why involve stakeholders?

Today our economy is based on competition and on a short-term way of managing all resources…

The case of the agrifood sector*

without even being reintroduced into production

*in France

1/3 of what is produced is thrown away

…which leads to huge losses, both in terms of costs and in terms of biodiversity and soil quality.

However, if organic waste is recycled correctly, it can provide excellent fertiliser, protecting soil against erosion and cleaning it. This resource

therefore represents huge potential in terms of natural fertiliser and as an energy source.

Food waste, that is organic matter thrown away throughout the value cha in ( f rom produc t ion to consumption), costs France between 12 to 20 billion euros a year*.

In parallel, in overall agricultural activity, the cost of fertiliser is roughly 15% of supply costs and 5% of total costs for small crops and m o r e t h a n 3 0 % a n d 1 2 % respectively for larger ones*.

Source : Ministère de l'Alimentation, de l'Agriculture et de la Pèche

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? So why not co-operate to make the waste of one party the resource of another?

In ecosystems, actors co-operate, link their competencies and their resources.

In return, the clown fish defends its anemone from fish and parasites which attack the anemone's tentacles.

The anemone protects the clown fish and its eggs from predators by allowing the fish to cover itself with its mucus, which blocks venim and thereby makes it less vulnerable to predators.

An example of symbiosis between the clown f ish and the anemone

By gathering together in this way, the fish of one given species allow the smaller fish to be protected in the centre, to detect food sources more efficiently for the whole group and to act together in the face of predators so as to be faster and less vulnerable.

The relevance of collective intelligence: the case of the « fish shoal strategy »

They interact in a symbiotic and organised way, on a local scale

to guarantee a better overall performance and greater resilience of the system.

Le réchauffement climatique, entraine

The anemones allow the reproduction and survival of numerous marine animals, and thus of the preservation of fish stocks for fishermen and of the underwater temperatures, which is the basis for ecosystem regeneration.

As happens in nature, we need to abandon the « linear » mindset, and move towards circularity - of information, value and resources.

Starting from the paradox of coffee grounds waste UpCycle now offers three business models that involve a large ecosystem of actors, suppliers and beneficiaries.

and thus develop viable business models where the notion of ultimate waste does not exist.

Marc de café

agriculteurs

personnes en insertion

substratsmicro-pousses

CO2

pleurottes

particulierschefs

COFFEE GROUNDS

oyster mushroom

SRPOUTS

substrates

Individuals

farmers

jobseekers populations

In France, the actors in the wind energy sector face a major obstacle from one of their key stakeholders: acceptability by inhabitants. The crowdfunding platform Lendosphère allows one to remove this obstacle by involving local inhabitants right from the start, that is, from the point where financing is organised. In this way, the platform secures their interest and their influence by the creation of economic and social value, which guarantees their interest and their influence by creating economic and social value, which made it possible to register up to 100% participation of local inhabitants for certain projects.

The case of the wind energy sector in France

A project that works

gathers crowds!

Linear Circular

Competition Cooperation

Silo System

Maximization Optimization

Binary Multidimensional

Uniformity Variety

Reminder of the main principles of the transition

How to make this happen ?

In order to navigate around this complexity, we need to observe and understand the context

to know what others have, what they are doing and thinking around my organisation, in order to act beforehand

and consider any possible interactions and the value chain as a whole, since each stage or flow is an opportunity for synergies or for re-use.

© La Poste case study - extract of «  Business model & circular economy » - SlideShare - 2017

MAKE THE PAPER

RECYCLING THE PAPER

REUSE THE PAPER

USE THE PAPER

DISTRIBUTE THE PAPER

CUT THE TREES

EXTRACTION OF CELLULOSE FIBRES

NOUVELLE ATTITUDE OR SOCIAL COMPANIES

PAPERMAKERS

COMPANIES

We need to reward those who co-operate to receive in return

« Companies are widely thought to be prospering at the expense of their communities »

Michael Porter, creating shared value

O p t i m a l v a l u e

and ensure that the creation of value is positive on a social, economic, technological and environmental level.

© Wiithaa

To do this, you can start using easy to use and clear tools to work on a scale that is appropriate to you

Consider the location of each actor and anticipate their participation in the life cycle of the project, the product or a key resource

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