Exploring Strategy With Gamification

Hashtags#greekgamification#gamification

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Vasilis Gkogkidis Sabrina Bruehwiler

How to design your gamification project

Sabrina BruehwilerGamification designer and consultant at The Octalysis GroupCommunity Research Liaison at GamFed (International Gamification Confederation)Gamification Adventure meetup organiser

Vasilis GkogkidisGamification designer and consultant at GAMIFICATION+Greek Ambassador at GamFed (International Gamification Confederation)Thessaloniki Gamification meetup organiser

Workshop Overview1) Gamification case studies - inspiration2) What do you want to do with gamification? 3) Brainstorming4) Prototyping5) Play testing

Avatar exerciseDraw your own avatarChoose a name for it Introduce yourself to the team as the avatar 10 minutes Game: https://www.baldursgateii.com/

Gamification Examples - Inspiration

https://www.youtube.com/watch?v=ttjt7NBOCV4&t=137s

https://www.youtube.com/watch?v=bbqTOdGU_NA&t=2s

James Bond Campaign Goals

Increase brand awareness for Coca Cola and James Bond

Increase ticket sales for Skyfall

Improving consumer engagement

Creatures such as weStorytelling

Depression Quest

Similar game but has different goals

Get to know depression

Game Mechanic Exercise

Challenge 2: Choose a game and a game mechanic that works well and present it to your team.5 minutes

What do you want to do with gamification?

Challenge 1: Write your vision on a piece of paper and hang it up on the wall or glass

5 minutes

Brainstorming

20 minutes

This bar timer, will start when anywhere on the slide is clicked. The bar will move from left to right and the word End will appear at the end, accompanied by a Deep Gong sound. It is possible to change the duration of this timer to any time, by entering the animation settings, and changing the timing for rectangle 3. Note the time has to be entered as a number of seconds so if you want 2mins & 30secs this is entered as 150 (60X2 + 30 = 150).

15

PrototypingThings to think about:Mission and VisionGoalMetricsDesired ActionsThemeUserTechnologyGameplayRulesCharacters StoryWorldInspiration(50 minutes)

Play testingTry each others solution and give feedback. Try to find:

What worksWhat needs improvementHow it made you feelHow would you improve it

(50 minutes)

Thank You!

#greekgamification#gamification

Email: vasilis.gkogkidis@gamificationplus.ukFacebook: Vasilis GkogkidisTwitter: @v_Gkogkidis

Email: useradventures@gmail.comFacebook: User AdventureTwitter: @User_Adventure

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