how to create your unique brand strategy

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Amazing Marketing. Simplified. How to Create Your Unique Brand Strategy

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Page 1: How to Create Your Unique Brand Strategy

Amazing Marketing. Simplified.

How to Create Your Unique Brand Strategy

Page 2: How to Create Your Unique Brand Strategy

What is a brand made of?

Page 3: How to Create Your Unique Brand Strategy

Three Brand Elements

Define Your Mission

Create Your Message

Design YourVisuals

Page 4: How to Create Your Unique Brand Strategy

Branding Labs

Define Your Mission

Create Your Message

Design YourVisuals

Page 5: How to Create Your Unique Brand Strategy

Brand Element 1Mission

Page 6: How to Create Your Unique Brand Strategy

Define Your Brand Mission

Page 7: How to Create Your Unique Brand Strategy

Creating a Mission Statementwith The Golden Circle

Page 8: How to Create Your Unique Brand Strategy

Purpose Statement

Page 9: How to Create Your Unique Brand Strategy

Purpose Statement Exercise

MISSIONBRANDING LAB

Page 10: How to Create Your Unique Brand Strategy

Unique ValueProposition

Page 11: How to Create Your Unique Brand Strategy

Unique Value Proposition

Unique Value Proposition

ResonateWhat do your

customers want or need?

DifferentiateHow are you

uniquely qualified?

SubstantiateHow can youback up your

claim?

Page 12: How to Create Your Unique Brand Strategy

MISSIONBRANDING LAB

UVP Exercise

Page 13: How to Create Your Unique Brand Strategy

Features vsBenefits

Page 14: How to Create Your Unique Brand Strategy

FeaturesStorage for

1 GB of MP3s

Benefits1,000 songs

in your pocket

vs

Page 15: How to Create Your Unique Brand Strategy

Features vs Benefits Exercise

MISSIONBRANDING LAB

Page 16: How to Create Your Unique Brand Strategy

Mission Statement

Page 17: How to Create Your Unique Brand Strategy

FMG Suite

WHY (Purpose)We believe business owners deserve to focus on what they love.

HOW (UVP)We combine award winning content and remarkable technology to create an inspired automated marketing suite.

WHAT (Benefits)We love marketing so they don’t have to.

Page 18: How to Create Your Unique Brand Strategy

We believe business owners deserve to focus on what they love. So we combineaward winning content and remarkable technology to create an inspired automated marketing suite that takes care of theirmarketing for them.

We love marketing so you don’t have to.

FMG’s Mission Statement

Page 19: How to Create Your Unique Brand Strategy

WHY (Purpose)We believe everyone has the right to achieve financial freedom, enjoy comfortable retirement and pass on their estate minimizing taxes.

A Financial Advisor

HOW (UVP)Our world class team of experts provide personalized education, strategies and guidance in a supportive and responsive environment.

WHAT (Benefits)Long term financial stability, a diversified portfolio, and an orderly transition of your estate.

Page 20: How to Create Your Unique Brand Strategy

We believe everyone has the right to enjoy financial freedom. We help our clients achieve that by offering long term investment strategies managed by skilled advisors, tailored to individual needs. We help provide peace of mind, stability and opportunity for growth.

Your family’s future is our concern.

Advisor Mission Statement

Page 21: How to Create Your Unique Brand Strategy

Mission Statement Exercise

MISSIONBRANDING LAB

Page 22: How to Create Your Unique Brand Strategy

Brand Element 2Message

Page 23: How to Create Your Unique Brand Strategy

Authenticity is doing what you promise, not being who you are.

— Seth Godin, Modern Marketer

Page 24: How to Create Your Unique Brand Strategy

Your brand is a promise

Page 25: How to Create Your Unique Brand Strategy

You communicate your promise through CONTENT

Page 26: How to Create Your Unique Brand Strategy

Create Your Brand Message

Page 27: How to Create Your Unique Brand Strategy

Targeted Matters ● Address client needs/pains

● Speak to client goals

● Focus on areas of expertise

Page 28: How to Create Your Unique Brand Strategy

Your Targeted Matters

Page 29: How to Create Your Unique Brand Strategy

Tags● Drill down in your matters

● Organize your content

● Research search terms

Page 30: How to Create Your Unique Brand Strategy

Matters and Tags Exercise

MESSAGEBRANDING LAB

Page 31: How to Create Your Unique Brand Strategy

Key Words

● Building blocks of your content

● Establish your niche audience

● Crucial for SEO and PPC

Page 32: How to Create Your Unique Brand Strategy

Keywords Exercise

MESSAGEBRANDING LAB

Page 33: How to Create Your Unique Brand Strategy

Brand Element 3Design

Page 34: How to Create Your Unique Brand Strategy

Good design is a lot like clear thinking made visual.

— Edward Tufte

Page 35: How to Create Your Unique Brand Strategy

Design Your Brand Visuals

Page 36: How to Create Your Unique Brand Strategy

Photos andImages ● Value based images

● Active photo layout

● iPhone photography

Page 37: How to Create Your Unique Brand Strategy

Translating Value in Visuals

Images Illustrations Vectors Icons

Page 38: How to Create Your Unique Brand Strategy

Rule of Thirds

Page 39: How to Create Your Unique Brand Strategy

Become an iPhone Photographer

DESIGNBRANDING LAB

Page 40: How to Create Your Unique Brand Strategy

Design Elements ● Fonts

● Colors

● Color palette

Page 41: How to Create Your Unique Brand Strategy

RED Energy, Aggression, Passion

ORANGE Creativity, Pleasure, Enthusiasm

YELLOW Fun, Humor, Logic

GREEN Nature, Balance, Harmony

BLUE Peace, Calmness, Honesty

VIOLET Intuition, Imagination, Flow

Color Theory

Page 42: How to Create Your Unique Brand Strategy

Brand Color Palette Exercise

DESIGNBRANDING LAB

Page 43: How to Create Your Unique Brand Strategy

Logos ● Fonts

● Colors

● Color palette

Page 44: How to Create Your Unique Brand Strategy

What Makes a Great Logo?

● Convey information

● Industry appropriate

● Designed for target market

● Should lead to ROI

● Future proof

Page 45: How to Create Your Unique Brand Strategy

Create a Logo Exercise

DESIGNBRANDING LAB

Page 46: How to Create Your Unique Brand Strategy

Branding Labs

Define Your Mission

Create Your Message

Design YourVisuals

Page 47: How to Create Your Unique Brand Strategy

Capture your online presence and have profiles that reflect who you are and what you do.

Social Media Copywriting Package $499

Page 48: How to Create Your Unique Brand Strategy

Amazing Marketing. Simplified.

We love marketing so you don’t have to!