how to create things people love-edward boudrot
TRANSCRIPT
How do we create things that people love…
HOW TO CREATE THINGS THAT PEOPLE
LOVE?
No.1 Deep Empathy & Needs
No.2 Leverage Art & Science
No.3 Create the Team of Teams
You’ll need…
DEEP EMPATHY & NEEDS No. 1
BASIC NEEDS
LEARNED NEEDS
Comfort Superiority Protection Approval
Survival Enjoyment Freedom
Companionship
Convenience Dependability
Style Economy Bargains
Informed Curiosity
Cleanliness Efficiency
ENTER: The Light Side
344M Units Sold
Playstation Jet Black
Enjoyment Freedom Companionship Superiority Protection Approval Curiosity
$141B In Sales
Lipitor Choice Tablets
Survival Enjoyment Freedom Superiority Protection Convenience Dependability
Scrub Daddy Sponge $18M
In Sales
Cleanliness Enjoyment Curiosity Efficiency Convenience Dependability Economy Bargains
ENTER: The Dark Side
Breakfast Mates
$30M In Wasted Advertising
Efficiency Convenience Economy Bargains
Google Glass
$$$M In Tech
Challenges
Informed Curiosity Convenience Dependability Style Protection
HP Touchpad $775M Failed to
Connect w/ Market
Enjoyment Efficiency Superiority
LEVERAGE ART & SCIENCE No. 2
10 Types of Innovation
101 Design Methods
Product Lifecycle
Management
SCIENCE
ART
Awesomeness!
Human Centered Design
Agile Product Lifecycle
Management
Agile
Deep Empathy
Deep Strategy
Pretotyping
Job Mapping
Product Market Fit
Minimal Viable Product
Experience mapping
OGSM
Personas Ethnographic research
Design Statement
CREATE THE TEAM OF TEAMS No. 3
We have DEEP EMPATHY for one another, our team mates and WHOM WE SERVE.
We are ENTREPRENEURS in the organization THINKING AND DOING things differently, better.
We leverage FRAMEWORKS because they make us think, GO FASTER and create better things.
We are THOUGHTFUL & AGGRESSIVE about SOLVING PROBLEMS.
WE IMPROVE EACH OTHER’S WORK for elevated outcomes.
Strong
Strong THINKERS
DOERS
Paralysis
Lets Meet!
Form Fillers
Contenders
Leaders
Strong Performers
Weak
1. There is nothing like purpose and trust 2. Physical layout encourages collaboration 3. The role of the leader is a gardener
Business Owner
Product Team
Design Team
Development Team
• Worthy leaders actively seek to “protect the creative process.”
• To lead, you must seek and understand the “unseen” in your organization’s processes.
• Mindfulness nourishes creativity by clearing mental clutter.
• Become aware how your pre-existing models of the world distort your perceptions.
• To enable and sustain a creative culture, you need strong teams, open communication, flexibility, and a productive approach to mistakes, failure and risk.
Deep Empathy &
Needs
Leverage Art &
Science
Create the Team of Teams
Recap
I would love to help you? [email protected] 617-633-3456 @edwardboudrot Image credit for awesome storm troopers jdhancock