How To Create Rich Push Notifications in 4 Simple Steps

“Whether you’re sending an iOS or Android push notification, adding rich media is a

great way to boost user engagement.

2

“

Learn how easy it is to create and send rich push notifications in this guide.

3

Why Create Rich Notifications?What kind of ROI can I expect?

4

How do 56% higher direct open rates sound?

Use of an embedded image within an Android push notification resulted in up to a 56% higher direct open rate on average* compared to mobile push notifications without an image.

*Source: Urban Airship data study

5

Send images, videos, gifs, audio and more, like... ● Video replays of important

moments ● Animated gifs that make them

laugh● Exclusive sneak previews of

new products● Pictures of the delivery person

on their way

Bottom Line: Rich media brings your notifications to life.

6

(Get way more ideas & use cases in our free

Rich Notifications Inspiration Guide.)

http://bit.ly/RichPush

7

How To Create a Rich Push Notification

8

Step 1

Create a new message in the Urban Airship Engage Composer, and add the text for your rich push notification.

TIP - Write your text in a way that makes sense for all users, including those who may not receive the rich media sent with your notification.

9

Step 2

Add the rich media!

iOS 10 notifications support images, animated gifs, videos, and audio files, while Android notifications support images only.

TIP - We’re seeing best deliverability with files under 2MB.

10

Step 3

Add any other optional features with your message such as a title or summary — or interactive buttons.

TIP - Make rich push notifications even more powerful with interactive buttons, available out of the box in our Engage solution.

11

Step 4

See a preview of your rich push notification, and choose when you want your message to go out. That’s it — you’re done!

Want more details? Check out our related blog post for a more detailed dive into each step.

12

It’s That Simple. Ready to Get Started?

Schedule a demo, and we’ll show you how it works, talk about your use cases, and get you started — for free.

13

Get More Ideas & Info on Rich Push Notifications

14

eBook: Dozens of ideas for rich push notifications that get results >>

Blog Post: Deeper dive on creating your first rich push notification >>

Blog Post: Get the stats on how push notifications that include pictures perform >>

15Portland San Francisco London | +1 855 385 3155 | +44 (0)300 303 8796 | urbanairship.com