How to create perfect blog posts
Post on 11-May-2015
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DESCRIPTIONThe most powerful and influential people in any industry have always been the content creators - the thought leaders.
- 1.How to Create Perfect Blog PostsThe most powerful and influential people in any industry have always been the content creators -the thought leaders.Whether a beginner or experienced writer, coming up with a great content can help you achieveyour goal in the process of delivering effective message through your blog posts.How do you create the perfect blog posts? Start with the basic ideas and master the more complexdetails later on.Start with Story IdeationIn general, its pretty hard to just force an idea out of your head. The things that spur and jibe atour imagination tend to be loose, transient wisps that arent easily commandeered, no matterwhen the deadline happens to be.Force yourself too hard, and you inevitably feel mentally overexerted and stuck in a fit of writersblock.Usually we dont take much stock in the ideas that randomly float into our head, but it can beincredibly useful to keep a running log of all these ideas. No matter how stupid they might be,keeping a running tally of ideas for every content channel you have is a great way of building upan idea bank.Everything that happens to you can be fuel for content. Experiences you have, conversations youoverhear, other peoples blogs you read all can be tied back to your niche and be fuel forcontent.Search the news for your industry and see who has done or written something interestingrecently. If you find something appealing, write your own piece as a comment or critique on it,adding your own spin and analysis.Another ingenious way of taking advantage of Google News is seeing what topics are hot at themoment and piggy backing off of them. Craft your idea around the hot topic, or make your piecean analogy to it with a clear indication in your headline.Learn the Art of Making Exceptional HeadlinesAs a culture, we are addicted to headlines. Our entire reaction to a piece can be based entirely onhow good we think the headline is.Digital Organics: Web Design Sunshine Coast - 1/102 Howard Street, Nambour, QLD 4560 T 617 5476 3800, SEO Sunshine Coast
2. When writing your content, start with the headline first. Make it as sticky as possible. ThinkPotentially Raunchy Ways Elmer Never Wanted You To Use His Glue and then some.Copyblogger has an amazing series on how to make headlines that rock (Google MagneticHeadlines, and youll find it.). Youll Be Sorry That You Never Read This Post To Learn How ToWrite THE BEST HEADLINES EVER!There are six characteristics of exceptional blog titles or headlines: actionable, keyword-conscious,brief, clear, definitive, intriguingActionableA great blog title is actionable, not passive. Most likely, your readers want to learn something fromreading your post. Use your blog title to demonstrate that your article will give them action-oriented takeaways by incorporating verbs and other action words from the get-go. An actionabletitle will also give readers the impression that your blog article is a mustread.Example: How to Create a Google+ Business Page in 5 Simple StepsKeyword-consciousWith many blogging platforms, your blog articles title also doubles as the page title for that webpage. And anyone with a basic understanding of search engine optimization understands theimportance of the page title. Incorporating appropriate keywords your business is targeting in yourblog title is a great way to get more SEO bang for your buck. HubSpot, for example, recently ran acampaign about marketing automation, and the following blog article appropriately targeted thatspecific keyword.Example: 10 Things We Hate About Marketing AutomationBriefBe concise and to the point in your blog title. Punchy blog titles are much more sharable andeffective than long, drawn-out titles, which can sound complicated and lose a potential readersinterest quickly. A good rule of thumb is to keep your title around eight words or fewer, asdemonstrated by the following example.Example: 101 Signs Youre an Inbound MarketerDigital Organics: Web Design Sunshine Coast - 1/102 Howard Street, Nambour, QLD 4560 T 617 5476 3800, SEO Sunshine Coast 3. ClearOne of the goals you should have when creating your blog title is to clearly communicate what thearticle is about. Avoid language that is vague. Ask yourself, If I read this title, would I have aclear indication of what the content Im about to read will tell me? If you cant easily answer thatquestion, you probably need to rework your title. In the below example, the title makes it obviousthat the reader is going to learn various ways to make his/her content more visual -- 6, to beexact.Example: 6 Creative Ways to Make Content More VisualDefinitiveShow potential readers you are an authority on the topic youre writing about. Use words that arestrong and definitive. Leave wishy-washy language out, and avoid questions. Be confident in yourwriting. After all, if youre not confident that what you write is awesome, why should others be?The following title, for example, couldnt be any more confident.Example: The 15 Best Facebook Pages Youve Ever SeenIntriguingPotential readers should take one look at your title and think to themselves, Ooo... that soundsinteresting. A lot of times, this will depend on the blogs topic itself. Are you writing aboutsomething that would actually be interesting to your target audience? If so, it shouldnt be difficultto come up with an intriguing title. If not, you might want to reconsider your blog topic in general.Consider adding a little mystery into your title. While you might think this advice is a bit counter-intuitive to our point about being clear, theres a right way to do this. They key is to indicate whatthe reader will learn from reading the blog post without actually telling them exactly what it is.Example: Confessions of a Content MarketerExperiment Writing FormulasEveryone remembers their 5th grade teacher who pounded it into their brains that an essaymeant exactly five paragraphs intro, three body paragraphs, and a conclusion and nothingelse.Experiment with different posts. Do your short, 500 word posts work best? What about longer,1,000 words posts? Slideshows versus link roundups? Are you going to have a rigid contentformula or let it all just hang loose?Digital Organics: Web Design Sunshine Coast - 1/102 Howard Street, Nambour, QLD 4560 T 617 5476 3800, SEO Sunshine Coast 4. Check the metrics behind each kind of post as you experiment, taking note of which kind ofcontent formula is actually getting you the most visitors, the most shares, and the mostcomments. Then max out on what works.Set Yourself ApartLets talk again about angle and your voice. These are two of the most important aspects ofturning your content into a brand because they make you stand apart. Very few companiesactually do a good job of making their content look and sound unique enough to turn it into amemorable brand, making this step all the more important.One good example is Mint.com, the personal finance management software. Mints blog becamewhat felt like an instant hit in social media, setting itself apart through clever, magazine-stylewriting and cool infographics.Mint quickly became that blog that made all those cool graphs. In other words, they becamethe trend setter for catchy financial content, which then began to be imitated on other financialand business blogs.Another example is Cracked.com, which makes the most ridiculous, hilarious headlines that italmost pains you not to click on them. Theyre not exactly crass, but theyre definitely not normal.Combined with an all around air of a pretty good investigative shenanigans, Cracked gets millionsof page views.How youre going to execute content every day is up to you as you work setting yourself apartfrom others.Choose Valuable Type of Content to PublishChange the way you think about content for your blog. Instead of creating product-focusedcontent that is unlikely to get shared, consider spending more time on educational, data-driven, orespecially thought-provoking content relative to your industry. This type of content has a muchbetter chance of attracting readers -- and spreading.By creating these types of content, youll start establishing your blog as a valuable resource foryour industry. Because people are more likely to share content that is educational in nature, yourcontent will have the capacity to reach a larger audience of potential customers.As a result, people will start to associate your business with industry expertise, translating to morecredibility and trust in the products/services you have to offer.Digital Organics: Web Design Sunshine Coast - 1/102 Howard Street, Nambour, QLD 4560 T 617 5476 3800, SEO Sunshine Coast 5. Offer Content VarietyWhile people crave consistency in focus on blogs, you also need to keep them interested throughthe range of information you present. The most engaging blogs offer content to their readers inmany ways. People like to consume information differently, and by not offering variety, yourelimiting the reach of your content only to people who like consuming information in one specificway. Plus, a one track blog can get really boring.Source Your ContentContrary to popular belief, your blog doesnt always have to consist of completely original content,nor does it have to come from just one contributor. Consider content source suggestions likewelcoming guest bloggers, curating content, and encouraging employee contributions to keep yourblog frequently flowing with great content.Digital Organics: Web Design Sunshine Coast - 1/102 Howard Street, Nambour, QLD 4560 T 617 5476 3800, SEO Sunshine Coast