how to create more effective storytelling by leveraging data

How to Create More Effective Storytelling by Leveraging Data

29 September 2015 Proprietary and Confidential

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© 2015 Blueocean Market Intelligence 1

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Enable businesses to make sound, data-driven decisions through a multi-disciplinary approach and 360 view of customers, competitors and markets

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Our secret sauce for Story telling with data

7 step process –

• Hypothesis building / What are you trying to answer or solve for?

• For whom are you trying to solve for?

• What measurements are required to solve for?

• How are they calculated?

• What data sources are relevant and reliable?

• What process is required to manage the data?

• How would the data be retrieved?


Asking yourself the right questions is part of the process that will lead you to the intended results.

What is the hypothesis? What business results are we trying to solve for?


Customer

which type of customer (B2B and B2C, etc.), which segments, which regions?

Cross sell and upsell

which products or category are the focus?

Channel

which channel did the customer originate from?

For whom are you trying to solve for?


What measurements are required to answer or solve?


How are they calculated?


INPUT

OUTPUT

OUTPUT

Process

What data sources are relevant and reliable to measure?


What process should be adopted in order to manage the data?


How do we actually retrieve the data?


IT or data security concerns

Lack of skillsets against extraction

Time limitations

Lack of capabilities in the source system to extract information


Key things to consider

Don’t over complicate the journey


The right team


Keep it visual and interactive


Enable data democracy


Quick recap



Thank You

For more information: Anees Merchant, Senior Vice President Email: [email protected] Twitter: @aneesmerchant LinkedIn: www.linkedin.com/aneesmerchant

how to create more effective storytelling by leveraging data

Data & Analytics