How To Create Killer Recruiting Content

Download How To Create Killer Recruiting Content

Post on 07-Aug-2015

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  1. 1. How To Create Killer Recruiting Content
  2. 2. Matt Charney Executive Editor, Recruiting Daily www.recruitingdaily.com www.mattcharney.com
  3. 3. #SST2014 #RecFest2 @mattcharney @RecruitingBlogs
  4. 4. Which of the following do you consider recruiting content? a. Blog Posts b. Job Advertisements c. Career Site d. Social Media Career Pages e. All of the above
  5. 5. Which of the following do you consider Recruiting Content? a. Blog Posts b. Job Advertisements c. Career Site d. Social Media Career Pages
  6. 6. When you think about great content, what makes it great? When it a. Teaches me something I dont know. b. Knows my struggle and I think wow I worked on that yesterday! c. Is interesting enough to share with my network. d. Pulls at my heart strings. I love a good cry.
  7. 7. When you think about great recruiting, what makes it great? When it a. Teaches me something I dont know. b. Understands what Im going through and I think wow I worked on that yesterday! c. Is interesting enough to share with my network. d. Pulls at my emotions. I love a good cry.
  8. 8. #TrollOn
  9. 9. #SST2014 Shit your audience cares about. AMPT: Acronyms are fun.
  10. 10. Driver #1: Advancement
  11. 11. Driver #2: Money
  12. 12. Driver #3: People
  13. 13. Driver #4: Technology
  14. 14. #SST2014 #1 #2 #3 #4
  15. 15. are consumers of work. And like all consumers, they have choice. Peter Cappelli
  16. 16. CONTENT BEST PRACTICES FOR PEOPLE WHO HATE WRITING.
  17. 17. Momentum, a Model and a Point-of-View.
  18. 18. A Point-of-View.
  19. 19. #SST "Advice is a form of nostalgia Baz Lurhman
  20. 20. Looks Like Pac Man Doesn't look like Pac Man Where do People get information? Google Elsewhere
  21. 21. Looks Like Pac Man Doesn't look like Pac Man Percentage of the chart that looks like Pac Man.
  22. 22. 57% of statistics are made up on the spot.
  23. 23. #SST
  24. 24. #SST2014 Britney proves that while you cannot polish a turd, you can roll it in glitter. LA Times
  25. 25. Tableswithskirtssuck.
  26. 26. When everyone else Zigs, Zag.
  27. 27. If you have to choose between professional or memorable, always choose memorable.
  28. 28. If you want to be a disruptor, you will need to be comfortable with being disruptive.
  29. 29. #SST2014 Content without engagement is like golfing with one arm.
  30. 30. A Model.
  31. 31. The only measurable outcome of content is people knowing you without knowing you.
  32. 32. #SST 2014 I like you I may want to buy something from you real soon time
  33. 33. 1. Write About What You Know. 2. Post When You Have Something to Say. 3. Length doesnt matter. 4. Sound like a person.
  34. 34. Dont chase traffic. Find your voice. Top 10 Lists Suck. Only extract as much value as you give. Engagement is everything. Youraudienceisnotanalgorighim. Treatreaderslikeadults.Stoppatronizing. Contentisntaboutif.Itsabouthow. Theresnosilverbullet.Successissubjective.
  35. 35. #InnovateHR @MattCharney
  36. 36. #SST2014 Stay In Touch! @mattcharney @recruitingblogs linkedin.com/in/mattcharney matt@recruitingblogs.com www.recruitingdaily.com www.mattcharney.com Facebook.com/recruitingblogs