Buttons are a big deal. Youneed to make yours better.

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Joey is a passionate, forward-thinking, and inventive web strategist and inbound

marketing expert.

Also well-known as an SEO, author and entrepreneur, his interests involve creating

world-class digital experiences ... with game changing results.

Expertise

In addition to startups and small businesses across North America, clients include

FedEx, St. Jude Research Hospital, AutoZone, Harrah's Casino, ServiceMaster,

World Series of Poker, Lowe’s and many more!

About The AuthorVoted by LinkedIn as one of 15 "Millenials on the Move"

Joey Barker, CEO @ Unfunnel

9 Best Practices ForCreating A Killer CTAButton [INFOGRAPHIC]

CTA buttons - or buttons on your website that push the visitor to takeaction (i.e., a "Call to Action") are tricky little things.

They seem so simple. So straightforward.

But a year or two ago, I had my eyes opened to the crazy power of areally, really good call-to-action button.

Back then, I ran this series of experiments - it was a bunch of buttontests done in July and August.

The reason I decided to focus nearly a dozen split tests on buttons alonewas not just because buttons are insanely easy to test.

(After all, you can't convert online without clicking a button. Someasuring a button's success or failure is pretty direct - total straight-line.)

I focused on CTA buttons because they're so overlooked as to bemocked.

People joke about button color tests like they're stupid.

They act like CTA split testing is pointless. But it's not.

Because although the color of a button is unlikely to persuade aprospect to take action (hence, the term often used for buttons onwebsites - or "calls to action")... your call to action is a core part of UXand UI design - it directly impacts conversion.

The copy you put on your CTA button can amplify or destroy its click-worthiness.

And how visible or invisible your button is on the page will - withoutquestion - affect whether or not it gets clicked.

3 important facts all digital design and online marketing experts shouldalready know:

1. You cannot convert online without clicking a button.

2. Which makes buttons the SITE of conversion.

3. Which makes buttons worthy of not just a little of oureffort but a lot of it.

I've devoted entire conference presentations to the power of buttons.(Perhaps most notably on the stage of Digital Citizen University.)

Buttons are a big deal. You need to make yours better.

How to Design an Effective Call-To-Action Button In9 Easy Steps

CTA buttons can make or break the effectiveness of ANY page on yourwebsite.

They can make or break your conversion rates.

And if those two points are true, then by default - they can make orbreak your business.

So give every CTA button you create the attention it deserves.

Here's how...

Step 1 - Think Call To Value

It's not about what your prospect needs to do - it's about what they aregoing to get when they click the button. For instance, a 10-day free trialif they click the button below...

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Step 2 - Use Power Words

Is your first word a power word? Does it visually catch attention andcreate a desire to perform an action?

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Step 3 - Reduce Friction

When creating a CTA button, you absolutely MUST reduce any and allperceptions of work!

Replace words that suggest effort with words that feel like life will bemade easier.

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Step 4 - Clickability

You should always make sure your CTA button looks clickable. Avoidgrey or similar color backgrounds, which can make your CTA button lookdisabled.

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Step 5 - Color

Choose a contrasting action color. Your action color shouldn't be a colorin your original brand guidelines (even if your brand manager has a fit).

Step 6 - Distinction

If other CTA buttons are placed nearby on a Home Page or Pricing Page- make sure the CTA button you're optimizing is distinct from the others(i.e., use a different action color than its counterpart).

Step 7 - Iconography

Still not getting clicks on your CTA button? Try adding an icon or asymbol to catch the visitor's eye.

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Step 8 - Be Specific With CTAs

You may know what's on the other side of your CTA button - but yourprospects don't.

Wherever and whenever possible, try to use supporting copy toneutralize a visitor's anxieties about the next step.

Swipe The 7 Pre-Launch "Must-Haves" Ebook »

Step 9 - Keep It Simple

Be careful not to "over-optimize" your CTA button - for example, avoidadding extra messages or icons that could introduce some type ofanxiety to your prospects.

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