how to create facebook video ads
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How to Create Facebook
Video Ads
Do you use Facebook ads? Have you considering adding
video to your ads? If you want to drive Facebook users to
your website, videos on Facebook are worth a look.
In this article I’ll explain how to create Facebook video adsthrough both the live advertising interface and PowerEditor.
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Discover how to create Facebook video ads.
Create Video Ads With the Live Interface
The Facebook ad live interface process is relatively
straightforward and it allows you to create video advertising
campaigns in no time.
1. Log into your advertising manager. Click on Create Adon the top right corner of the screen.
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To create a video ad with Facebook ads live interface, log into
your advertising manager and click Create Ad.
2. Next, select Get Video Views.
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On the next screen, click on Get Video Views.
3. Facebook will then ask you to choose which page youwant to use to promote the video.
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Select the page for which you want to do the video ad.
4. Now, set up the campaign. Insert the campaign name
and then select your target audience demographics
(location, age, gender), interests and behaviors. Finally
choose your bidding strategy and budget.
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Set up the campaign for your video ad.
5. Once the campaign is set up, upload your video. The
format required for the videos is .MOV files. Upload files up
to 1 GB with resolution of at least 720p and an aspect ratio
of at least 16:9.
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Upload a new video or select a video already on your page.
6. After you successfully upload the video, set up the textand a call to action for the ad.
This is an extremely important step because you only will be
able to set up a landing page if you pick one of the eligible
calls to action. The call to action will show up while the video
is playing and you won’t be able to see it in the preview.
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Once the video is uploaded, add text and set up a call to
action.
Create Video Ads With Power Editor
Creating a video campaign within the Facebook Power Editor
might seem more complex. However, it’s the easier option if
you want to create several variations of your ads for testing
purposes.
1. To start, enter your Facebook ad manager and click
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1. To start, enter your Facebook ad manager and clickon Power Editor.
Click on Power Editor in your Facebook ad manager.
2. Download your advertising account in Power Editorbefore you start the campaign-creation process.
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Click on the Download to Power Editor button at the top of
your screen.
3. First, sort your data by campaign. Then, create a newone.
Sort your data by campaign and then click on the Create
Campaign button.
4. Insert the name of the campaign, the ad buying typeand objective. To drive traffic to the site, you need to selectVideo Views as the objective.
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To create the campaign, name it and then select buying type
and objective. Your objective needs to be Video Views.
5. Next, switch to the ad set view within the Campaign tab
and create a new ad set for your video ads.
An ad set is group of ads targeting a specific group of
people. Each target group needs its own ad set. Segment
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your ad sets as much as possible in order to analyze the
results of your campaigns at the target group level.
Create a new ad set for your video ad so you can better
analyze the results of your campaign.
Set up the targeting method, budgets, placements andthe bidding model at the ad set level, as is now required by
Facebook.
Here’s how to set up the ideal viewer profile for your videoad.
6. Switch from the campaign view to the ad set view inthe vertical menu of Power Editor. Select the ad set you
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just created and then click on the Ads tab at the top ofyour screen. You will now be able to create a new ad.
To create your ad, switch to the ad set view in the vertical
menu of Power Editor. Select your new ad set and click on
the Ads tab.
7. Name the ad and then customize it.
First, select the page you will use to promote it. Then
insert the text, upload the video you want to use andselect a call to action to insert your landing page URL.
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To create your video ad, name the ad, select the right
Facebook business page, insert the text, upload the video,
choose a call to action and insert your landing page URL.
The nice part about Facebook Power Editor is that once it’s
set up, you can duplicate ads to quickly create new split
tests. You can also duplicate ad sets to target othergroups.
Easily duplicate ads for split tests and to target different
groups.
Live Interface vs. Power Editor: Advantages andDisadvantages
The live interface is a more user-friendly approach to video
advertising than Power Editor, since you follow a guided
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process that ends with the creation of the whole ad.
However, this method has its disadvantages. It’s slower in
creatingsplit tests and requires more time to create multiple
ad sets.The Facebook Power Editor allows you to scale
your campaigns quickly. Even though it’s a bit more complex
to learn, it has many long-term advantages.
With Power Editor you can work in a non-live environment
and only publish changes when you’re happy with the final
results. Also you can quickly review the settings of your
campaigns and spot potential improvements and fixes,
modify the content of existing ads in a few clicks and change
targeting methods and bidding strategies in multiple ad sets
without having to navigate across several screens.
If Power Editor is not perfectly aligned with your live account,
you may run into errors. To avoid this, download the
account you want to work on every time you enter Power
Editor to make sure the version you’re working on aligns
with the online account version. Also don’t make changes in
the live account while working in Power Editor and only
publish a few changes at a time. Too much data might cause
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your browser to crash and you could lose some of your
work.
Conclusion
Video advertising represents great opportunities for your
business. Test it in yourFacebook ads account. You may also
want to split test video ads against standard posts in your
Facebook marketing.
While it’s easy to set up video ads in the live account, it might
be limiting when it comes to optimizing and scaling. Become
familiar with Power Editor and unlock the functionality that
comes with it.
Video ads will bring your marketing efforts to the next level!
What do you think? Have you tried videos in yourFacebook ads? Do you use the live interface or PowerEditor? What has been your experience? Please leave your
comments below.
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