how to create an online media kit for your business

14

Upload: jocelyn-murray

Post on 21-May-2015

334 views

Category:

Business


0 download

DESCRIPTION

If your company is launching a public relations campaign or pursuing any type of media coverage, a media kit is an easy, efficient way to introduce people to your business. Find out what you need to create one.

TRANSCRIPT

Page 1: How to Create an Online Media Kit for your Business
Page 2: How to Create an Online Media Kit for your Business

Create an Online Media Kit

to Support your Business’

Public Relations Efforts

Page 3: How to Create an Online Media Kit for your Business

A Media Kit:

Gives an overview of your business and products/services

Lets the media and prospects know who you are

Can be created as a page on your website for easy access

Page 4: How to Create an Online Media Kit for your Business

Your Media Kit Should Include:

Page 5: How to Create an Online Media Kit for your Business

Your Company’s Mission Statement

• What is the purpose of your organization?

Page 6: How to Create an Online Media Kit for your Business

An Overview of Your

Company

Page 7: How to Create an Online Media Kit for your Business

Bios of Key Management Personnel

Page 8: How to Create an Online Media Kit for your Business

Product/Service Fact Sheet

• Supply a concise overview of your

products or services

• Use links to PDF’s or web pages

Page 9: How to Create an Online Media Kit for your Business

Copies of Press Coverage

Page 10: How to Create an Online Media Kit for your Business

Recent Press Releases

Page 11: How to Create an Online Media Kit for your Business

Testimonials

“I have to thank MER for working with me from start to finish on my first

company email campaign.” –Lisa Nastu, LGN Consulting

Page 12: How to Create an Online Media Kit for your Business

All components should be:

Printable

Available in PDF Format

Page 13: How to Create an Online Media Kit for your Business

Be sure to keep your media kit updated and current

Page 14: How to Create an Online Media Kit for your Business

Read more on my blog:

http://whymarketingmatters.blog

spot.com/