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The Right Website & Key Social Media Tactics

ChristianArriola.com | Web Design & Strategy


I’m Here to Get You Out…

Helping Businesses come out from the shadows of Google


What’s in it for you?

•  How to attract more customers •  Establish your brand online •  How to be Found on Google (SEO) •  Understanding your Clients •  Monitor and Measure Results


How to Attract More Customers

•  Visibility •  Value


Website & Search Engines Social Media

Be found on Google, Bing & Yahoo Free To Sign Up

Build Strong Relationships Your 24/7 Business Card


Establish your Brand Online

•  Consistency •  Branding •  Be active and present


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Don’t Do this! -Funeral Services


Best Website Tactics

•  Clean and Simple Website Design •  Clear Value Proposition •  Mobile Friendly


Desktop Mobile


Desktop

Mobile

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Mobilegeddon

•  No way around •  Mobile is not a luxury •  Lack mobile, lack sales


Understand Your Clients

•  Personas •  Research •  Allow them to find you


Tools: Facebook Ads Google Analytics Yahoo Answers Quora


Don’t Target This! Laser Focus Targeting


The Right Message

•  It’s about your solutions •  The Right Social Accounts

BE SOCIAL, DON’T SELL


Write your posts for 1 persona "Shaving your fragile balloon skin”

Make it personal


How Not to Set & Forget

•  Facebook: 1-2 Posts •  Twitter: 4+ Tweets •  LinkedIn: 1 Post


Monitor and Measure

•  Web Analytics •  Social Analytics


Google Analytics Social Analytics


Go Out There… Let the World Know About You.


Free Gifts to Thank You

Gift 1: Free Online Marketing Strategy ChecklistGift 2: Free Social Media Dashboard

Download at ChristianArriola.com/LiftFund
