What are these insights all about

Insight occurs when people recognize relationships or make associations between objects and actions that can help them solve new problems.

Britannica

So it is about recognising relationships

Relationships between ??

DATA

QUANTITATIVE RESEARCH

QUALITATIVE RESEARCH

TRENDS

OBSERVATIONS

NEWS

ARTICLES

Everything you can get your hands on

REPORTS

Insight=

SocialWho they do the

action with

ActionsWhat action /s they

do

MotivationsWhat they think or

feel

One way to do it is through S.A.M.

Start with all the clients data

Then all the agency data

Then mix it from everywhere else

books

internet

TV

Film

Music

experiences

places

faces

travelling

But it is important to become more

insightful

Steps to being more Insightful

1. Ask more thoughtful questions

2. Look beyond the obvious

3. Don’t be afraid to reframe the

problem

You can also train yourself to

be more insightful

Never stop practising

Keep feeding your brain with

information every moment you can

Get it from anywhere

books

internet

TV

Film

Music

experiences

places

faces

travelling

Keep reframing things you see

everyday

Keep connecting different things

you see at anytime

Because practise makes

perfect