How To Create

An Effective Blog

Steve Dunne

The Background

To Blogging…..

The Concept of Blogs & its Wider

Implications

The Power of Word of Mouth

The Blogosphere…..

400,000 Blog posts are created every day…

4.6 posts every second (16,000 per hour)…

45% of blogs have not had a posting in the past 3 months…

2.72 million blogs have been permanently abandoned

300K blogs have been abandoned after being regularly maintained for over a year

Only 5% of blogs are corporate

Blogs – Their Strategic Importance

What is A Blog?

Blogs…

Blogs = Web Log

One of the highest profile catalysts for change…

Allowing individuals or groups of like minded individuals to publish on line….

Two new blog is created every second…

What is a Blog ?

“A weblog, or simply a blog, is a website which contains periodic, reverse chronologically ordered posts on a common webpage…...”

What is a Blog?

Ethics & Blogging….

Flogs

Astro Turfing

Blogging Strategies

Is Your Organisation Ready To Blog?

A true and effective blog is:

Dialogue – two way communication – inviting comment and feedback…..

updated regularly….

Written consistently….

Assessing Your Blog Readiness

What Is Your Corporate Culture ?

Assessing Your Blog Readiness

What do We Want To Achieve By Blogging ?

Why Do We Want To Blog ?

As a marketing strategy…

Thought leadership….

Community building….

Customer relations…

Advocacy…..

Brand Building…..

As part of the PR Strategy…..

Assessing Your Blog Readiness

What Problem does Blogging Solve for us ?

What’s the business case for blogging?

Why do we need to pay attention to the blogosphere?

What about credibility in the blogosphere?

How do we know if blogging is right for our organisation?

Pay Attention To The Blogosphere?

“The social web shifts media

from institutions to

communities where

participants benefit from

Group wisdom.”

Terry Semel

CEO Yahoo!

“They Google, blog, Wiki,

Flickr, socialtext, post,

subscribe, annotate and,

above all, share.”

Digital Natives…

Pay Attention To The Blogosphere ?

“Could the music industry

have predicted the rise of

the Arctic Monkeys? The

answer is yes. By

monitoring blogs, chat room

activity and social media

sites they would have

identified an emerging

trend”

Heather Hopkins

Research Director

Hitwise

What’s The Business Case for Blogging ?

Creating Corporate Blogging Guidelines

Do not bring the company into disrepute

Do not defame or discuss your colleagues or their behavior

Do not write anything defamatory

Do not blog in company time

Do not reveal confidential information

Do not reveal trade secrets

Respect your audience

Cite others blogging on the subject area

Be the first to correct your own mistakes

Creating Your Blog...

Blogging Options

Social Networks…

Blog Services…

Self installed blog software…

Web hosts & pre-installed blog software…

Naming Your Blog

Tools For Blogging….

Tools For Blogging

Writing For Your Blog

Blogging Terminology

Author byline

Permalink

Blogroll

Catagories

Comments

Trackbacks

Pillar Articles

Building Traction...

Building Traction

Finding Blog Readers

Publish, Publish, Publish…..

Using Blog Directories

No Blog is an Island!

Who’s Blogging About You?

Harnessing Bloggers…

Blog Sites To Target

Fashion

Consumer Technology

Women

Ethnic

Coolhunting.com

Coolhunter.com

Endgadget.com

Gizmodo.com

Techdigest.tv

Blogher.org

Pickledpolitics.com

Blog Etiquette

Blogging – The Legal & Ethical Side

ROI is ROB!

Connections

Conversations

Discovery

Amplification

Leverage

The Viral Effect…

My

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Stay in touch – And Say Hello!

http://twitter.com/stevedunne

How To Create

An Effective Blog

Steve Dunne