www.42inception.com

Creating An Effective Ad Copy

www.42inception.com

Sponsored Story is system generated

Sponsored Story Advertisement

www.42inception.com

What do you want to promote through Ads?

• External URL

• Your Organic Presence

– Page, Application and Event

• Peace of Content

– Posts done by Administrators

www.42inception.com

Advertisement Components

• Title

• URL

• Image

• Description

• Social Context

www.42inception.com

Layouts of Ads on Facebook

Layout 1

Layout 2

www.42inception.com

Different Links in the Same Ad

www.42inception.com

Title of the Ad

www.42inception.com

Image selection guidelines

www.42inception.com

Elements of Good Ad Description

• Communicate only one thing

• Add relevant “call for action”

• Talk about what’s in it for users, rather than what you have.

• Anchoring Ads around a sweepstakes, contest, competition or offer

www.42inception.com

Facebook Advertising Guidelines

https://www.facebook.com/ad_guidelines.php

Examples:– You cannot mention the URL on ads images that originate from

Pages

– You can’t promote or ever refer alcohol in some countries

www.42inception.com

Leverage Digital Marketing for Incredible Growth?

Our Training is a click away!

www.42inception.com