how to create an editorial calendar & plan online content
TRANSCRIPT
@antennasocial • antennasocial.ca
How to Create an Editorial Calendar &
Plan Online Content
With Special Guest: Jamie Doyle from
HeyOrca! Sep 20, 2016
@antennasocial
Content Specialist, HeyOrca! • http://bit.ly/
HeyOrcaViaAntenna
Jamie Doyle
@antennasocial Online Content Marketing (Inbound)
@antennasocial
Editorial Calendar = A plan that highlights content themes on a timeline.
@antennasocial As A Spreadsheet
@antennasocial As A Calendar
@antennasocial As A Timeline List
@antennasocial A goal without a plan is just a wish.
@antennasocial
Keep in mind: • Goals and measurable objectives • Target audience segmented into niche
groups • Key messages
Planning Content With… &
@antennasocial
Keep your brand in newsfeeds. • Maintain consistent presence • Increase likelihood of views/shares
Develop brand personality. • Thoughtfully craft voice, ethos.
Gain credibility in your niche. • Become an expert curator.
Why Schedule?
@antennasocial
Authenticity cannot be automated.
@antennasocial
1. Destination: Create a spot where visitors can take action.
2. Brand: Create recognition with a consistent look & feel.
3. Participate: Interact with influencers & fans.
4. Content: Generate & curate content.
Antenna’s 4 Pillars of Sharable Content
5. Hashtags: Leverage relevant hashtags & trending topics.
6. Paid Placement: Gain more reach for your content.
Authenticity cannot be automated.
6 Steps To Growing & Nurturing Community
@antennasocial
1. Be Helpful 2. Be Emotional 3. Create a Sense of
Community 4. Be Awe Inspiring
Antenna’s 4 Pillars of Sharable Content
@antennasocial
We can’t live without it! • http://bit.ly/
HeyOrcaViaAntenna
HeyOrca!
@antennasocial
HeyOrca
The Ultimate Social Media Planning and Approval Tool
@antennasocial
HeyOrca enables marketing teams and their stakeholders to seamlessly plan and
approve social media content
@antennasocial
Supported Placeholders
Supported Channels
@antennasocial
Supported Placeholders
Supported Channels
@antennasocial
High level preview of content before publication
Easy drag and drop allows simple reorganization
Hover over individual posts to see full detailed mock up
Editorial Calendar
@antennasocial
High level preview of content before publication
Easy drag and drop allows simple reorganization
Hover over individual posts to see full detailed mock up
Editorial Calendar
@antennasocial
Easy sharing for stakeholder access to approve content that you’ve created
Stakeholders do not need an account or extensive knowledge of HeyOrca
Shareable Link
@antennasocial
Easy sharing for stakeholder access to approve content that you’ve created
Stakeholders do not need an account or extensive knowledge of HeyOrca
Shareable Link
@antennasocial
Want to learn more?
HeyOrca@HeyOrca@heyorca
@antennasocial
What’s Next? Watch for an email from me!
Sign up for HeyOrca! • http://bit.ly/HeyOrcaViaAntenna