BULLSEYE WORLDWIDE

How to Create a Successful Campaign

Planning

Platform

Reach

Recap

Optimization

B U L L S E Y E W O R L D W I D E

3

Before starting a campaign, main purpose has to be set clear.

Campaigns which aren’t built under a unifying roof of concept are doomed to fail and fall apart at one point.

After having a concrete concept, you have to make sure that measurement tools and codes for getting the conversion rates are operating in your campaign page.

Planning

B U L L S E Y E W O R L D W I D E

4

PlatformConsidering which platforms or channels your customers use, would help you being productive in smaller but effective

contexts. This would prevent the failure caused by attempting to be everywhere.

For the sake of giving an up-to-date example, you might want to put mobile platforms on focus if you’re not the mobile-friendly type, since the mobile usage is getting more and more these days.

B U L L S E Y E W O R L D W I D E

5

It is vital to know who you’re talking to.

Figuring out the best ways to reach your audience is done by using their interests,

location, demographic data etc.

To speak to your users particularly, you can make use of Website Custom

Audiences.

Reach

B U L L S E Y E W O R L D W I D E

6

All in all, visuals and CTAs have to be clear, straight and consistent. Elements have to explain themselves in a functional way and content have to be relevant to the

core idea of whole campaign. With these criteria met, you can be off to a good start on your campaign.

Recap

B U L L S E Y E W O R L D W I D E

7

After executing your campaign, you can

reconsider the features of it and do better in time.

For instance, after seeing one particular age group being

more interested in your campaign, you can intensify

your operations in that direction and make use of the

demand in hand.

Optimization

Reporting is also essential in this step.

Using the data gained from campaign page’s traffic, you

have to analyze if the goals set in the very beginning (page likes and views, conversion

rates and such) are achieved.

P R O U D LY P R E S E N T E D

by

B U L L S E Y E W O R L D W I D E

@bullseyeww Bullseye WorldWide