How to Create a Killer Facebook Campaign

Download How to Create a Killer Facebook Campaign

Post on 18-May-2015

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  • 1. How to Create a KillerFacebook Campaign Presented by Darian Rodriguez Heyman& Ritu Sharma, Social Media for Nonprofits

2. How this webinar works A link to the slides and a recording willbe sent after the webinar If youd like to ask a question during thewebinar, you can type it in the box onthe right side of your screen Use the hashtag #fgwebinar to tweetabout this webinar 3. Who is FirstGiving? 4. Online Fundraising SolutionsPeer-to-Peer Fundraising Pages and Event Registrations Online Direct Donations Personal Support for your nonprofit, donors, and fundraisers Easy, tested, and secure transaction processes for the donor 5. 12 Cities. 3 Countries. 5,000 Nonprofits.www.SM4NP.org 6. Our AgendaCreating a KillerFacebook Campaign Facebook Pages Facebook Insights Community Manager Updates Facebook Ads Top Tips Useful Resources 7. Facebook Pages Pages vs. Groups Pages publish directly tonewsfeed Ability to analyze interactionvia insights 8. Facebook Pages Make it unique Engage in Dialogue withfans Make good use of coverimages 9. Top TipsTiming is EverythingMorning: 8 9AMLunch: 12 1PMEnd of Day: 4:30 6PMNight: 9:30 11PM 10. Top TipsUse an Editorial Calendar 11. Top TipsAsk Questions 12. Top TipsEmbrace Rich MediaPhotos & VideosVideos < 3 MinutesPhotos Cropped/TaggedFocus on Faces & PersonalStories 13. Top TipsBecome a Content CuratorThink50/50 14. Top TipsMap Donations to ImpactThink Incrementally 15. People Dont Give To You, TheyGive Through You 16. Top TipsThe Viral Equation: C+C+C=C 17. Top Tips The Viral Equation:Compelling +Concise+Credible=Contagious 18. Facebook Insights 19. Facebook Insights 20. Facebook Insights 21. Facebook Insights 22. Facebook Insights 23. Facebook Community Manager UpdateSchedule postsSchedule icon 24. Facebook Community ManagerUpdate 25. Facebook Community ManagerUpdate 26. Top Anti-TipsDont useHootSuite/TweetDeck/etc. forFBDont Link Twitter to FBAvoid the Empty Store 27. Facebook Ads1. Identify Your Goals Website Traffic, Facebook Page Likes, or Event Registration Ads to Facebook Page/Event Lists Friends Who Liked It 28. Facebook Ads2. Target Your AudienceAge, GenderLocation, Education, & LanguageLikes & InterestsConnectionsFriends of Connections 29. Facebook Ads 30. Facebook Ads 31. Facebook Ads3. Design Your AdCreate Multiple VersionsImages, Copy, Headlines,AudienceTest, Test, Test!Use FB Ads Manager toUpdate Ads & Not Go Stale 32. Facebook Ads3. Design Your AdAsk Questions!Use a Simple, Relevant ImageHeadshots Are Great 33. Facebook Ads3. Design Your AdInclude Your Name & KeyInformationProvide Clear ActionHighlight Benefits/Impact 34. Facebook Ads 35. Facebook Ads4. Manage Your BudgetCost Per Click (Like) vs. CPMSet Your Daily BudgetSet Your Bid PriceWithin or AboveSuggested Range 36. Facebook Ads 37. Facebook Ads5. Review & RefineUse Ads Manager Reports &Metrics to Improve CampaignsLearn About Your Audience: Age,Gender, & LocationWitness Impact of Changes 38. RESOURCE REVIEWwww.facebook.com/nonprofitswww.google.com/nonprofitswww.google.com/grantswww.bethkanter.orgwww.socialbrite.orgwww.TechSoup.orgwww.SM4NP.orgwww.nten.org 39. Thank You! Ritu@SM4NP.orgDarian@SM4NP.org@RituSharma1@dheyman 40. Connect with us in our Social Community!Facebook: facebook.com/firstgivingTwitter: @FirstGiving FirstGiving Insights blog: http://insights.firstgiving.comOnline Fundraising blog:http://blog.firstgiving.com @FirstGiving #fgwebinars 41. Thank you!Interested in learning more about FirstGiving? Contact: Chris Collins (Eastern Territory) Email: chris.collins@firstgiving.com Telephone: 617-542-0010 x. 4 Contact: Laura Reino (Western Territory) Email: laura.reino@firstgiving.com Telephone: 505-508-5635@FirstGiving #fgwebinars