how to create a good product catalog for your online store
DESCRIPTION
The success of your eCommerce website depends heavily on the quality of your product catalog. While this is probably the most important consideration when building an eCommerce web site, it is unfortunately, often the area that remains most neglected. A big catalog is great. A complete catalog is better. Because you can't always be there to answer your customer's questions in order to help sell your products, you must create the best catalog possible.TRANSCRIPT
Catalog Management –
o Digital Photography o Image editing o Editorial & Content
Digital Photography –
No matter how awesome your products are, if the pictures are poor they just don’t sell online! Ecommerce product photography is really important in swaying a potential buyers purchase decision. Your images need to give them an experience as close to "real life" as possible. Here are some things to consider:
Background: Keep it simple. You want your product to stand out. It’s easy to be distracted
by the background when you have a small product.
Life Shots: Sometimes the look and feel of your store demands images with real-‐life
situations. If you're going for the hip and modern boutique style it's fine to have more
complex backgrounds. Keep in mind, this one image isn't enough by itself. You also need to
offer close-‐ups so shoppers can see more detail.
Lighting: Don't underestimate the importance of lighting. Natural light can be the best
choice for some products. It’s soft and imparts color in a way that artificial lighting doesn’t.
For some products, especially those with lots of detail, manipulating light sources may be a
better option.
Attention to Detail: Being able to see the product up close and in detail is very important.
Beyond simply wanting to get a clear idea of what you're selling, people also want to see
that you have nothing to hide. Show and Tell: Make sure that you show anything you mention in a tag line or the product description. And show as many angles as possible. The customer gets a good sense of what it looks like in a variety of situations. Showing their product "in action" also lets the customer imagine the product as a part of their life which may lubricate the sale a little bit.
Image editing –
We help you concentrate on your business while we do the backend work of processing your images to save time, effort and manpower. Our motto is to get the best out of your pictures and display them as attractively as possible in order to influence your target audience to buy.
Our graphics and design team has immense experience in providing the best of services for e-‐
commerce websites. Our clipping services include:
• Background removal
• Image tracing
• Image masking
• Color correction
• Mirror image creation
• Dropping Shadow
• Retouching
E-‐commerce websites can't function without appealing images that highlight product's best
features and cajole visitors to buy. Image clipping, simply put, gives an enhanced and professional look to your e-‐commerce images. Most e-‐commerce photographs are not ready to be published in their original form. Unflattering backgrounds, unwanted distractions, bad lighting, and color defects have to be taken care of before uploading images on your website. Image clipping deals with all these aspects that can help you get a perfect image of your product. Editorial & Content –
To increase sales and website traffic, it is important to have unique, informative, relevant and compelling product content on your eCommerce website. In the early days of eCommerce, companies could manage to get sales with a basic product description. Today, with increased competition and with so many choices in front of the consumer, it is imperative to have detailed content at every consumer touch point. In the absence of adequate content, consumers are likely to explore other online stores, thereby reducing the chances of conversion and leading to lost sales. Our content services include the following:
Category Descriptions: Descriptive and SEO-‐friendly content for your category pages introducing the category, which can serve as a semi-‐buying guide for the consumer.
Product Descriptions: Detailed product descriptions of 100-‐300 words including relevant keywords and detailed information on that specific product collected from authentic sources. Product Specification Sheets: We source information from multiple online sources and populate the technical specifications sheet with key attributes for the product. We can also convert the tables into HTML formats to enable easy uploading on your eCommerce site.
Product Blogs: We create blog posts on a regular basis focusing on specific categories, product lines and a range of other business related websites to help promote their business entity. The blog content comes with detailed information about your business, services, products or the categories. We hyperlink targeted keywords from the posted blog to your business website or product/category pages to increase traffic and improve rankings. Buying Guides/How-‐to Guides: We conduct extensive research on your products, compare them with competition, and create informative buying guides that will help your consumer make a choice. Well-‐written buying guides including relevant keywords and links play a big role in boosting eCommerce sales by generating traffic and improving conversions. Consumer Reviews: We help create authentic consumer reviews for your products by seeking feedback from actual consumers either through e-‐mail or phone. Unlike mock reviews, which don’t have any credibility with the consumers, our proprietary process can help generate authentic reviews from real customers on a regular basis.
GreenHonchos Solutions Pvt Ltd
www.greenhonchos.com | [email protected]
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