how to create a content brand strategy for your blog
TRANSCRIPT
HOW TO CREATE A
C O N T E N TC O N T E N TBrand Strategy Brand Strategy
FOR YOUR BLOGWWW.BECOMEABLOGGER.COM
CONTENTMARKETING
CONTENTMARKETING
=
Remember:
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GOALS
The CONTENT youcreate is a key
element inaccomplishingyour content
marketing goals
Remember:
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GOALS get people toengage with your
brand
build awarenessfor your blog
sell yourproducts/services
get people onyour email list keep in touch with
your customers
The CONTENT youcreate is a key
element inaccomplishingyour content
marketing goals
Remember:
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Do Your Research
EXTERNALRESEARCH
How to do it:
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Do Your Research
Analyze what others are doing (and moreimportantly, what they aren't doing). Browse through Social Media to see what youraudience is talking about.Join relevant Facebook groups and see whatdiscussions are happening.
Search
EXTERNALRESEARCH
How to do it:
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What are people in youraudience talking about?
What are other contentcreators talking about?
What are peoplestruggling with?
What’s missing?
?? ??
How to do it:
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EXTERNALRESEARCH
INTERNALRESEARCH
How to do it:
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INTERNALRESEARCH
Go inside Google AnalyticsDetermine which blog posts are performingwell. These are the kinds of content thatresonates with your audience.
How to do it:
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Analyze the ContentYou're AlreadyCreating
How to do it:
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Analyze the ContentYou're AlreadyCreating ??Are they in line with your
content brand statement?
How to do it:
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Analyze the ContentYou're AlreadyCreating ??Are they in line with your
content brand statement?Do some introspection.Look at the titles of all theblog content you’ve beencreating.
YES. You're in theright direction.
NO. It’s time torevise your contentcreation habits
?
How to do it:
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Create YourContent Plan
How to do it:
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Create YourContent Plan
How to do it:
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... that is in alignment withyour content brand statement.
How to do it:
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How to do it:
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Get started by downloading my 2017 Blog Content Calendar Spreadsheetat becomeablogger.com/spreadsheet
And your job doesn't stop here. You have to...
And your job doesn't stop here. You have to...
Continually Monitor YourContent Once Published
And your job doesn't stop here. You have to...
Continually Monitor YourContent Once Published
Monitor your content on a regular basis.Check your analytics, social share,comments, etc.
And your job doesn't stop here. You have to...
Continually Monitor YourContent Once Published
Monitor your content on a regular basis.Check your analytics, social share,comments, etc.
What content is your audience resonatingwith? What should you change??
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