How to Create a Company Video the Right WayMost entrepreneurs and business owners are aware of how important it is to provide their site visitors and customers with high quality content that is updated regularly, and one of the best ways to do this is by means of short video clips. Here are a few handy video production tips that will enable your company videos to stand out from those being produced by competitors in your field.

Make your Audience Curious

One of the most important things to remember is that people’s attention spans are usually quite short. As a result, it is recommended that you keep the length of your video clips to a maximum of five minutes – preferably shorter if possible. This will not only ensure that your target market remains engaged while watching; it will also keep them curious enough to want to find out more about how the products and services that you are offering will be able to help them solve any problems that they might have. Once your audience sees that you know how to get to the point quickly, they will be more willing to visit your company website as often as possible.

Choose Appropriate Images and Background Tracks

When choosing images to accompany your latest video production, it’s important that the images are not only of the highest quality possible; they will also need to be appropriate for the content that is being discussed in the video. For example, if you are discussing your company’s latest achievements, you need to keep images company-related. It is essential to note that all images used in your video should either be owned by your company or be purchased from

legitimate sources such as a photo stock company. Background tracks should be upbeat enough to hold a viewer’s interest, but not so rowdy in that the video is closed almost immediately in an effort to protect his or her ear drums.

Go Professional

Many entrepreneurs try to shoot their own videos in a bid to save money. While this can be effective to an extent, you will not be able to obtain the same quality video image as a company who has all the right recording equipment. A smart phone, tablet or iPad may have video recording abilities, but these will also be no match for a professional video that has been shot with high quality recording equipment. Although it may cost anywhere from $5,000 to record a high quality company video, this is definitely money well-spent, especially when you see how many more views your video will have after a month or two when compared to those of a lower quality.

Before shooting your next company video, why not get in touch with the experts at Jalbert productions and have them assist you? This is a top notch video production company that has been in business for more than 40 years, which means that you can rest assured that your company videos will be better than ever.

About Author: Look no further, you have found your one-stop shop for the creative video production of any concept that can be captured on film. We are equipped to handle all aspects of production: pre-production and staffing, on-location and studio based shooting, and full service post-production. In addition, our creative consultants can help conceptualize, write and execute any creative vision you have.