how to connect with quality clients through networking part 1

© Chris Green & John Logar 2013

Networking on

steroids for

freelancers

Part 1

www.FreelanceUnleashed .com & www.MakeEveryDayAPayDay.com

It starts with you

Networking offline is no different to networking online.You have to connect engage add value and build relationships You don’t get married on the first date• There’s and introduction • You ask to go on a date• Your dating ongoing adding of value and engageing and

understanding your partner• You propose• They accept and there’s a wedding

© John Logar 2013


It starts with a plan

• You will get greater success if you start networking with a plan in mind.

• What types of clients do you want to do business with

• What do you have to offer those clients that would be of benefit to them

• Understand the value of what you bring and then articulate it

© John Logar 2013


Stand out from the crowd

The 10 second pitchSome body asks you what do you do don’t respond with the answer • I’m a graphic designer• I’m an accountant• I’m and seo consultant• I’m a web developer• I’m not special because I’m the same as everyone

else in my industry© John Logar 2013


Pitch With Results• I specialise in creating websites that attract and convert high

paying customers for small businesses. (Web Developer)

• I’m help high net worth individuals build investment portfolios that grow annually up to 15% – 25% (Financial Planner)

• I specialise in developing engaging brands that communicate the essence of a business that help customers to connect and interact with the business (Graphic Designer)

• I Implement customer attraction and sales conversion systems for businesses ( Internet Marketing Consultant)

• I implement IT systems that allow business run from any location in the world with instant access to their data and with super fast back up and protection systems (IT Consultant)

© John Logar 2013


Google a list of events you can attend

• BNI (Business Network International)• The Referral Network• Chamber of Commerce• Government sponsored business networks• Enterprise Groups• Local Economic Development Groups• Charities• Industry associations

© John Logar 2013


Google business groups

• Not For Profit Organisations• Professional Membership Groups

( Accountants, Lawyers, Marketing, PR, HR, etc• Leadership Groups• Management Institutes,• Conferences,• Tradeshows

© John Logar 2013


Contact The Host

• Before you go to an event contact the host or the president of the association and find out who attends their groups and is it OK if you meet them at the event?

• The host is a centre of influence that in most cases introduce you to prominent members or their close connections at the event.

© John Logar 2013


Questions to ask before attending the event

• Who are the members of the group?• What is the agenda for the meetings?• Do you have many business owners as members?• Is their a theme or a focus for the organisation?• What are the benefits of becoming a member?• How often do you meet?• Do you hold conferences or seminars?• Are you affiliated with other organisations?

© John Logar 2013


Work Niche Events

Attend industry specific events (Printers Association Chapter meetings)Taylor your pitch to suite the niche E.G I’m a print industry marketing specialist that develops customer attraction and sales convesrion systems for printing businesses.I’m a medical marketing specialist in the cosmetic surgery industry

© John Logar 2013


Connect your self to the niche industry

• If the niche is prosperous enough and has a lot of members.

• See if you can join the association as a preferred supplier or and associate .

• That way you can attend all their events and build relationships with members directly and you align yourself with the representative organisation.

• You can even utilise the organisations branding on your website, business cards, and brochures to highlight your affiliation with the industry niche

© John Logar 2013


Recap

• Plan ahead and do your research• Identify who you want to do business with• Articulate the benefit of why people should

buy from you• Select your events• Contact the host and introduce yourself to a

centre of influence• Target and industry niche

© John Logar 2013


Part 2 of this presentation is how to maximize your opportunity at the event and how you can generate and abundance of clients from attending events

Keep an eye out for part 2 at www.FreelanceUnleashed.com

© John Logar 2013

www.MakeEveryDayAPayDay.com© John Logar 2013

Turn your freelance skills into a six figure business in ninety days

www.MakeEveryDayAPayDay.comIf you have a question for John Logar or would like to interview him for your podcast or have him speak to your group or organisation email him at [email protected]