how to choose and use tools as efficiently as possible

How to choose and use SEO tools

as efficiently as possible

More than 200 tools

How many do I use?

Erm…Only 5…

v

Make the right investments to save money by defining your

needs and solving your problems with as few tools as

possible.

One thousand songs in my pocket

Steve Jobs had an amazing ability to frame

the problem.

Lots of tools

Lots of preferences

How to understand problems so you invest your money efficiently?

3-step process:

1. Tools people use now2. Who we’ll be using tools3. Identify the problems

Simple questionnaire

Google has a Free toolGoogle Forms

Identifying problems

Interviews

If I had only one hour to save the

world, I would spend 55 mins to define the problem and 5 mins finding the

solution.

You need problems, not solutions

Questions to ask:

• What is the most consuming in your work? Why?• What is the most difficult in your work? Why?• What routine work do you do on

daily/weekly/monthly basis?• Did you try to solve it? How exactly?

Selecting the right tool

Marketing is done to manipulate your impression.

To understand the true value of a tool, look past their promotion

Questions that need answers:

• All in one or many tools?• Data quality?• Tool’s stability?• Difference between tools?• Getting your money’s worth?• Data = good? Up-to-date?• Easy to make reports and presentations for clients? • Usability and customization options?

I know the other side

Can I rely on the Data?

? ?

? ?

There are two options

Having your own backend means

Just taking data from someone else

What’s the difference between having your own backend and using other

providers data?

With the third party data providers can’t control the process

fully.

Even tool’s’

experts fail to …

Usability

Which burger has the best taste

Steps to follow:

• Choose employees (those who use tools)• Give specific tasks (that are related to

their current duties)• Get feedback with a score sheet• Make a decision

Sample of Score Sheet

bit.ly/alex-linkedin

@AlexTachalova

Facebook.com/alexandra.tachalova

[email protected]

Alextachalova.com / DigitalOlympus.net

Thank you!