how to choose a public relations (pr) toronto agency
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How to Chose a Public Relations (PR) Toronto Agency
How to Chose a Public Relations (PR) Toronto
Agency Selecting a PR agency is a procedure which if Selecting a PR agency is a procedure which if
done well, can compensate your organization done well, can compensate your organization from numerous points of view, yet it additionally from numerous points of view, yet it additionally requires exhaustive planning from your side. By requires exhaustive planning from your side. By putting a little time into your inquiry, you could putting a little time into your inquiry, you could spare yourself a considerable measure of spare yourself a considerable measure of migraines at a later stage if things don't go well. migraines at a later stage if things don't go well. The following are the focuses you ought to ask The following are the focuses you ought to ask both yourself and your potential accomplice both yourself and your potential accomplice when searching for another (or assessing your when searching for another (or assessing your ebb and flow) PR office.ebb and flow) PR office.
What do you want to achieve What do you want to achieve from PR? from PR?
Does the PR Agency Understand your Does the PR Agency Understand your Organization Foundation and History?Organization Foundation and History?
Have a look at what your Competitors are Doing
Who are you Meeting from the PR agency?
What Type of Experience do you Need?
What are the company's split of clients that work in B2B against B2C? A good B2B agency also has a couple of B2C clients – this means that your PR agency understands how different media work and can also bring different ideas to the table.
Where is your Headquarters?
This is important as you need to choose an agency where communication isn’t going to be a factor in terms of time zones, language barriers or the ability to arrange a face to face meeting at the last minute without it being a logistical nightmare.
How much budget do you have and what size How much budget do you have and what size of organization would you like to work with?of organization would you like to work with?
Who else are they working with?
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