how to build your audience on pinterest

How to Grow and Engage a Loyal

FollowingON PINTEREST

JEFF SIEH

PRESENTED BY

MANLYPINTERESTTIPS.COM

4 “C’S” to build your audience

ON PINTEREST

CREATIVITY

1

CONSISTENCY

2

COLLABORATION

3

CROSS-PROMOTION

4


MY STORY…

JUNE 14TH, 2013

EPSISODE 125


OUTSTANDING IN THEIR FIELD


Creativity


“GREAT CONTENT IS JUST THE PRICE OF SITTING AT THE TABLE.”

- MARK SCHAEFER


“EXCELLENT VISUAL MARKETING IS WHAT GETS YOU INVITED BACK TO DINNER.”


PEGFITZPATRICK.COM


http://PEGFITZPATRICK.COM

REBEKAHRADICE.COM


http://REBEKAHRADICE.COM

SOCIALLYSORTED.COM.AU


http://sociallysorted.com.au/

MADLEMMINGS.COM


SIMILARITIES

Have a consistent look and feel

Fonts are consistent

Many use a style guide

Text is easy to read on mobile

WHAT WORKS?


LOOK AT MAGAZINES

HOW TO STAND OUT

USE CUSTOM FILTERS

HIRE A DESIGNER


CHOOSING THE RIGHT IMAGE


FREE & PAID IMAGES RESOURCES

FREE PAID

PEXELS.COM 123RF.COM


https://www.pexels.com/

http://www.123rf.com/

https://www.pexels.com/

http://www.123rf.com/

next StepsWHAT IN THE WORLD DO I DO NOW?

WHAT STYLE OF VISUALS APPEAL TO YOU?

CONSISTENCY


WHEN’S THE BEST TIME TO PIN?


MY PIN SCHEDULE

Pin once in the morning

Pin again in the evening

Schedule pins to be pinned throughout the day

DAILY


AHALOGY 2015 STUDY

HOW MANY PINS PER DAY?

Varies on marketing goals

Recommend 15 - 30 per day.

Men are one of Pinterest’s fastest growing demographics, having increased 120% in the past year.


CONTENT I PIN


SCHEDULING TOOLS


TAILWIND SCHEDULER


BEST TIME TO PIN


INTERVAL PINNING



HONESTLY - WHAT TYPE OF SCHEDULE CAN YOU HANDLE FOR RESULTS YOU WANT?

COLLABORATION


IMPORTANCE OF TEAMWORK

DEVELOPING MY BRAND

MY LOGO


IMPORTANCE OF COLLABORATION

VS


PARTNERSHIPS

Don’t think competitors - think collaborators

Pin their images

Thank them on Pinterest

Build relationships on other platforms as well

CREATIVE COHORTS



WHO IS IN YOUR NETWORK THAT YOU CAN PARTNER WITH?

WHO DO YOU WANT TO BE IN THAT NETWORK?

cross-promotion


PIN OF THE DAY


PIN IT FOR LATER


NEW PLACE PINS


VIDEO

OTHER CONTENT TO PIN

SOUNDCLOUD FILES

ANIMATED GIFS



DO YOU HAVE CONTENT YOU CAN PIN THAT YOU HAVEN’T THOUGHT ABOUT BEFORE?

THANK YOUFOR YOUR ATTENTION.

MANLY PINTEREST TIPS

WWW.MANLYPINTERESTTIPS.COM/TACKLEBOX

http://WWW.MANLYPINTERESTTIPS.COM/TACKLEBOX

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