How to Architect the Perfect Elevator Pitch

You’ve Been Given 30 Seconds to Describe Yourself

But What Do You Say?

You Really Only have 5-7 Seconds To Hook Someone

A Great Elevator Pitch Will Make You Stand Out From the

Crowd

A Little Bit About Me, The Story Architect.

Today’s Agenda

• Know Your Audience• Identify Their Problem• How Are You Unique• Getting Their Attention• Practicing Your Pitch

How We’ll Start

Write down how you would introduce yourself for 30 Seconds today?

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Know Your Audience

Learn Who Your Real Customer Is

Who is Your Best Client Today?

Exercise: Write down who your customer(s) is(are):

Identify Their Problem

What is their Pain?

How Severe is That Pain?

What Causes Their Pain?

What is the Impact of The Problem?

Aware of Pain, Unaware of Problem

Aware of Problem, Unaware of Cause

Aware of Cause, Unaware of Solution

Aware of Solutions, Unaware of Providers

Aware of Providers, Unaware of Differentiators

Where Are They On a Pain Awareness Scale?

Exercise: Write down their problem, pain, cause, and

impact.

How Are You Unique?

How Do They Try To Solve The Pain Today?

How Do Competitors Solve It?

What Is Unique About the Way You Could Solve It?

What is Your Super Power?

Exercise: Write Down Your Unique Value Proposition.

Getting Their Attention

It All Starts With A Hook

A Hook Must Directly Connect to a Solution We are Primed to

See

Hook Idea 1 – Brand The Problem

Hook Idea 2 – Ask a Thought Provoking Question

Hook Idea 3 – Share A Shocking Statistic

Hook Idea 4 – Create a Unique Job Title

Exercise: Write Down A Hook

Final Exercise: Put Together Your Elevator Pitch:

HookCustomerProblem

Unique Value Proposition

Practice, Test, and Architect Your Story