how to build an successful online game (outline) ?

1
GAME SUCCESS GAME DESIGN & DEVELOPMENT DRIVE (Acquisition) STAY (Retention) PAY (Monetization) DATAMINING & ANALYTICS Socialness (virality) SEO Ads Affiliation Emailing Cross promo & Partnerships PR/Reviews/Ranking Business Model (Freemium VS. Premium VS. Subscription) Pricing In-Game Messaging Prepaid Cards Exclusive Bonus Item Promotions Gameplay In-Game Messaging Push Notifications Loyalty programs Nathalie LAMRI 31/05/2012 How to build a successful online game ?

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How to build successful online & mobile games ?

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Page 1: How to build an successful online game (outline) ?

GAME SUCCESS

GA

ME

DES

IGN

& D

EVEL

OP

MEN

T

DRIVE (Acquisition)

STAY

(Retention)

PAY (Monetization)

DA

TAM

ININ

G &

AN

ALY

TIC

S • Socialness (virality) • SEO • Ads • Affiliation • Emailing • Cross promo & Partnerships • PR/Reviews/Ranking

• Business Model (Freemium VS. Premium VS. Subscription) • Pricing • In-Game Messaging • Prepaid Cards • Exclusive Bonus Item Promotions

• Gameplay • In-Game Messaging • Push Notifications • Loyalty programs

Nathalie LAMRI – 31/05/2012

How to build a successful online game ?