how to build an successful online game (outline) ?
DESCRIPTION
How to build successful online & mobile games ?TRANSCRIPT
GAME SUCCESS
GA
ME
DES
IGN
& D
EVEL
OP
MEN
T
DRIVE (Acquisition)
STAY
(Retention)
PAY (Monetization)
DA
TAM
ININ
G &
AN
ALY
TIC
S • Socialness (virality) • SEO • Ads • Affiliation • Emailing • Cross promo & Partnerships • PR/Reviews/Ranking
• Business Model (Freemium VS. Premium VS. Subscription) • Pricing • In-Game Messaging • Prepaid Cards • Exclusive Bonus Item Promotions
• Gameplay • In-Game Messaging • Push Notifications • Loyalty programs
Nathalie LAMRI – 31/05/2012
How to build a successful online game ?