how to build an ecommerce business?
TRANSCRIPT
© 2015. ONE Advisory OneAdvisory.org
E-COMMERCESIMPLIFIED
A D V I S O R Y
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Everyone is shopping online….
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Build an ecommerce business and watch them from here…
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INSOMNIA ASIA STARTUPS ECOMMERCE
2001 2009 2012 2014
BRIEF HISTORY OF MY LIFE
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© 2015. ONE Advisory OneAdvisory.org
SOME SITES WE TAKE CARE OF
www.vanilladeal.com
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© 2015. ONE Advisory OneAdvisory.org
The day, when we made 1M revenue
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ECOMMERCE?
OK, BUT HOW WE GOT THERE?
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PRODUCT
WEBSHOP PAYMENT INVOICING LOGISTICS
WHAT? PHOTOS WORDINGW
HA
T?
MARKETING
SUPPORT
SEO PRICE COMP. SITE
CONTENT MARK. BLOGGERS
CPC (Facebook)
CPC (Google)
SOCIAL SALES
EMAIL CAMPAIGNS
HO
W?
WH
ERE?
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PRODUCT
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WHAT TO SELL?
How To Find Trending Products To Sell Onlinehttps://www.abetterlemonadestand.com/trending-products-to-sell-online-resources/
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PRODUCT PHOTOGRAPHY
The Ultimate DIY Guide to Beautiful Product Photographyhttps://www.shopify.com/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography
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PRODUCT DESCRIPTIONS
9 Simple Ways to Write Product Descriptions that Sellhttps://www.shopify.com/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell
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WEBSHOP
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© 2015. ONE Advisory OneAdvisory.org
© 2015. ONE Advisory OneAdvisory.org
PLATFORM / SHOPIFY• www.shopify.hu• Easy to use• Hosted service• Customizable templates• Hundreds of useful apps• Background knowledge on Shopify blog• Easy payment integrations
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PLATFORM / SHOPIFY
• Hi class on-site SEO• Easy to translate to your language• Marketing integrations and
multiple sales channels
• 24/7 customer support• Continuously developed
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PAYMENT • Cash on Delivery• PayPal // www.paypal.com• BrainTree // www.braintreepayments.com
INVOICING • Easy integration // Shopify API• Billingo // www.billingo.hu• Evir // www.evir.hu• Szamlazz.hu // www.szamlazz.hu
LOGISTICS • Delivery Solved // www.deliverysolved.com
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I lOVE DELIVERY SOLVED :)
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SUPPORT • ZenDesk // www.zendesk.com• Kriszti :)
EMAIL I FACEBOOK I PHONE I CHAT
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MARKETING
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USER AQUISITION
USER RETENTION
OK! BUT… WHERE IS THE SAINT GRAIL?
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SEOPRICE COMP. SITE
CONTENT MARK.
BLOGGERS
SOCIAL SALES
EMAIL CAMPAIGNS
PPC (Facebook)
PPC (Google)
© 2015. ONE Advisory OneAdvisory.org
SEOPRICE COMP. SITE
CONTENT MARK.
BLOGGERS
SOCIAL SALES
EMAIL CAMPAIGNS
PPC (Facebook)
PPC (Google)
© 2015. ONE Advisory OneAdvisory.org
• Google Keyword Planner
• keywordtool.io
• SEO Online Training - ThePitch.hu 20% Discount: SEOMEETUP
SEO
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SEOPRICE COMP. SITE
CONTENT MARK.
BLOGGERS
SOCIAL SALES
EMAIL CAMPAIGNS
PPC (Facebook)
PPC (Google)
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• arukereso.hu (Hungarian)
• olcsobbat.hu (Hungarian)
• argep.hu (Hungarian)
PRICE COMP. SITE
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SEOPRICE COMP. SITE
CONTENT MARK.
BLOGGERS
SOCIAL SALES
EMAIL CAMPAIGNS
PPC (Facebook)
PPC (Google)
© 2015. ONE Advisory OneAdvisory.org
• Blog
• Guest blogging
CONTENT MARK.
© 2015. ONE Advisory OneAdvisory.org
SEOPRICE COMP. SITE
CONTENT MARK.
BLOGGERS
SOCIAL SALES
EMAIL CAMPAIGNS
PPC (Facebook)
PPC (Google)
© 2015. ONE Advisory OneAdvisory.org
• Test product
• Gift product
• $$$
BLOGGERS
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SEOPRICE COMP. SITE
CONTENT MARK.
BLOGGERS
SOCIAL SALES
EMAIL CAMPAIGNS
PPC (Facebook)
PPC (Google)
© 2015. ONE Advisory OneAdvisory.org
• …
SOCIAL SALES
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SEOPRICE COMP. SITE
CONTENT MARK.
BLOGGERS
SOCIAL SALES
EMAIL CAMPAIGNS
PPC (Facebook)
PPC (Google)
© 2015. ONE Advisory OneAdvisory.org
• MailChimp
• Soundest
EMAIL CAMPAIGN
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SEOPRICE COMP. SITE
CONTENT MARK.
BLOGGERS
SOCIAL SALES
EMAIL CAMPAIGNS
PPC (Facebook)
PPC (Google)
© 2015. ONE Advisory OneAdvisory.org
PPC - PAY PER CLICKLet’s do the MATH
• Price / click
• Conversion - how many
visitor bring one purchase
• Cost of conversion - how
much a customer costs?
• 8 HUF / click
• Analytics:
from 2500 visitor,
20 sales, than 1
sales needs 125
clicks
• 125 * 8 = 1000 Ft
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14 days free trial
Unlimited free trial
www.shopify.hu [email protected] me with your Name,Email, Desired Shop name
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E-COMMERCESIMPLIFIED
A D V I S O R Y
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