how to build a vibrant profitable retail community

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Shopping Centre Community Builder How to build a vibrant, profitable retail community ‘A community based marketing event that ticks all the boxes’

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Page 1: How to Build a Vibrant Profitable Retail Community

Shopping Centre Community Builder

How to build a vibrant, profitable retail community‘A community based marketing event that ticks all the boxes’

Page 2: How to Build a Vibrant Profitable Retail Community

A community based marketing event that ticks all the boxes

Your local community groups will have the opportunity to make easy money for their grand cause simply by encouraging their members/supporters to shop at your shopping centre!

Receive a donation simply for submitting their story.

Be invited to submit and share their own fundraising page to receive direct donations.

Receive regular daily and weekly prize draws that will ensure all community groups will be justly rewarded for participating and pushing their community to become involved.

PLUS, The opportunity to WIN the Grand Prize, which will be won by the

community group that inspires the most community support!

Every Community Group will:

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Page 3: How to Build a Vibrant Profitable Retail Community

Focus on the Customer Experience - Everyone Wins

Increased sales Increased traffic flow Increased time spent in the centre Increased community engagement Public relations

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Community groups and customers will divert extra business to your centre simply for a chance to win the major prize of $10,000 for their favourite NFP and for themselves PLUS the chance to win daily, weekly, monthly prizes for themselves or their nominated community group.

HOW?

Combat the erosion of traditional retail sales with this exciting six week promotion that is guaranteed to engage all sectors of your community!

Page 4: How to Build a Vibrant Profitable Retail Community

The process

Stage one - Excite your Community

Community groups, sporting groups and service clubs will be invited to attend a presentation to find out how to submit their proposal to show how they would spend the $10,000 if they won.

Each story will be posted to the Spruiker Hire Community Link pages set up just for your promotional event.

A link to each ‘story’ will be posted on your web page and facebook page and each group will be encouraged to ‘like’ and ‘share’ their story and ‘check in’ on Facebook every time they visit the centre.

Stage Two - Excite Your Retailers

Retailers and their staff will be invited to attend a presentation to motivate, excite and inspire them and to find out how to maximise the value they will receive from participating and supporting the promotion…what will score the most sales!

Stage Three - Excite Your Customers

Shoppers who spend $20 or more in any specialty store or $50 or more in your major supermarket or discount department store will receive an instant scratch it ticket for a chance to win an instant prize. Win or lose, shoppers will be invited to write their name and address on the back of the scratchie and vote for their favourite charity or fundraising idea, for the chance to win $10,000 for themselves and $10,000 for their nominated local charity or community group.

Daily tallies will be added to the Spruiker Hire Community Link pages and can also be directly posted onto your facebook and web pages and on billboards in the centre.

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Page 5: How to Build a Vibrant Profitable Retail Community

Spruiker Hire to Supply

Spruiker Hire will fully coordinate the event for you from start to finish. We will make contact with all community groups and sporting associations in your area and invite them to attend an information evening to find out all about the promotion and submit their proposals.

Personalised Shopping Centre Community Builder temporary website for the duration of the promotion up to 25 pages.

Staffing - full event coordination including hosting the display during core trading hours, daily count, tally count, post to social media 7 days per week for 6 weeks.

Artwork for Poster/advertising templates Draft advertising copy for media releases, press, tv, radio, social media and memos to

retailers Draft terms and conditions Direct contact with all local community groups in your area to maximise engagement. Printing Scratchies Project timeline/action plan MC retailer and community group presentation

Shopping Centre to Supply

We recommend purchasing instant prizes directly from your retailers thus providing a retailer ‘stimulus’ package and boosting their sales for the month!

Cash Prizes Event Advertising Venue/promotional space

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Page 6: How to Build a Vibrant Profitable Retail Community

Stage one - Excite your Community

Media release Community Group presentation Incentive for coming Explain how the promotion works

Stage Two - Excite Your Retailers

Retailer Group presentation Incentive for coming Explain how the promotion works Distribute scratchies

Stage Three - Excite Your Customers

Media release Media package (see detail) Onsite team Customers can: A) vote for their favourite charity/story AND; B) have the option to go online and donate directly to their charity.

project outline

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Page 7: How to Build a Vibrant Profitable Retail Community

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A 6 - 8 week promotion of this nature for a sub regional sized shopping centre would normally require an investment of between $70,000 & $120,000.

Through partnerships and with sufficient lead in time, Spruiker Hire can work with you to fit this promotion in to your budget.

Contact Spruiker Hire today to make an appointment for an obligation free discussion to find out how we can make this happen in your centre.

[email protected]

Page 8: How to Build a Vibrant Profitable Retail Community

What we doShopping Centre Management and PlanningRetailer TrainingNational Talent DirectoryLicensed Real Estate Agent (lic no 3232669)

Contact DetailsDesley CowleyE: [email protected]: 0419 817 973PO Box 8169, Allenstown. Q 4700 www.spruikerhire.com

Shopping Centre Community Builder