Speaker quick facts

Why linked-in is importantO Improve your visibility (make a name for yourself

from day one and differentiate yourself from the crowd of other job or promotion seekers).O Linked in Answers are GREAT!

O Improve your connect-ability (having a well filled out linked in profile will allow past colleagues to find and contact you).

O Improve your page rank (will allow you to rank higher in Google when your name is searched).

Steps to successO Step 1 – Establish WHO you are

O Step 2 – Make a choice, LION or TPN

O Step 3 – NETWORK!!!

Step 1Who are you? - Your profile

The good news!O We’re taking profile pics for you

today!

Profile Pic – DON’TsO Your profile pic should be you and YOU alone, NO

group pics!O Too Sexy… NO cleavage, or hulking bicepsO Too juvenile, NO cartoon picsO No movie pics, NO footy picsO Too staged, NO holding mobile phones, your tie etc.O Too random, NO landscapes, NO fruitO Too personal, NO baby’s, NO dogsO NO picture!

Have a HELPFUL Headline

In 120 Characters

Why your headline shouldn’t be your current job

O Your current job title probably doesn’t say much about what you do…

O Consultant, Intern, Manager, Junior Analyst?O Treat your headline like your introduction

when networkingO How about something like:

O Helping professional services firms attract more clients and win more new business

Questions to ask yourself

O What do I provide businesses with?O What is my unique value proposition?O What is it that I actually do? Think more

how you would describe what you do at work…O E.g I help companies develop a project from

Initial idea to delivered product, providing PM along the way.

Your SummaryO This is your chance at your very own elevator pitch

O Be INTERESTINGO No phrases that sound like an automatic mission statement

generator!O No heavy jargon

O Write in 1st person

O Here, you should describe WHO you are and HOW you help people

O Here are three steps to a successful summary

3 Steps to a successful summaryO Step 1: Introduce WHO you are. Talk about HOW

you’ve got to where you are today and WHERE you are.

O Step 2: Talk about WHO your clients/employers are, what type of company do you help, do you work for IB, do you work for consultancies.

O Step 3: WHAT do you do, talk about what you do for these companies.

Use your name as the unique url

O Linked-In allows you to set a custom linked in url, set it as your full name so you rank better in search.

RecommendationsO Recommendations are social proof, that

businesses look at to see if you’ve impressed previous employers/clients.

O Try not to ask people for recommendations, better strategy is to leave a recommendation for people you would vouch for… quid pro quo, they’ll be inclined to help out in response.

Completing your profileO Linked-In provides some great insights into how you

can fill out all the foundations of your profile. You should follow Linked-In prompts to get to 100% completion.

O When asked to describe what you did at a particular jobs, where possibly try to include quantifiable achievements such as:O Built from Idea to final event, BiG Day In, IT Student

Careers conference with 220 attendees within 3 Months

Putting it all togetherO Profile PicO HeadlineO SummaryO If possible Current and 2+ Previous work

experiencesO URLO Recommendations

Step 2Make a choice

LION Trusted PartnerO Linked-In Open

NetworkerO Trusted partner

networking

Step 3Network

What to do with all those connections

O Status updates subtly remind your contacts of what you do.O Just pitched Queensland government on the benefits of

tech in curriculumO Just finished an extensive IT audit, proud of the team.O Team just finished evangelising Microsoft at the TechEd

conference!O Watch others status updates and respond where

possible to initiate contact.

Linked-In DontsO Overshare! - “aT the baR til 4AM!!!”O Harass others – Hey can you give me the CEO’s

number? Hey can you review my resume.O Overuse words: Creative, organisation,

effective, extensive experience and track record.

O Post inappropriate photosO Neglect profiles and update

One more thingO Review your LinkedIn profile. Look at

it as if you’re a prospective new boss, or a client. Would you hire YOU to do something? If not, rewrite it. Keep it tight. Do as much editing as you can.