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HOW TO BECOME YOUR AVATAR’S “MASTER PROBLEM SOLVER”

Step 1, Lesson 3

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HERE’S WHAT YOU’LL LEARN‣ We Are Going To Examine the Answer to the Question, “What

Does My Audience Want/Need From Me?”

‣ Start With the Problem and Offer the Solution

‣ You Are Going to Become Your Avatar’s “Master Problem Solver”

‣ The Goal: Create Your Solution-Driven Content Statement

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BECOME OBSESSED ‣ Right now, your biggest mission is to figure out what your

audience NEEDS THE MOST.

‣ When you figure this out, all of your list building efforts will become easier. It will no longer feel like a struggle.

‣ Become a detective. Become obsessed with the details.

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CREATE YOUR SOLUTION-DRIVEN CONTENT STATEMENT

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“If you are a woman between 30-50 and you struggle with weight loss and you feel like you never have time for yourself, you’ve come to the right place. Once you

discover how to enjoy whole organic foods, and how to build self-care into your daily habits, you will find that

the weight starts to come off effortlessly.”

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If you are a ______________ and you struggle with __________ and ___________, you’ve come to the right place.

Once you discover _________________, you will ______________ and ____________.

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The List Building Formula1. Identify Your Audience

2. State Their Problem

3. Uncover Their Solution

4. Promise a Result

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IDENTIFY YOURAudience

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My avatar is a __________________.

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My avatar is a woman between the ages of 30-50. She’s a mom, works a full-time job and is constantly

juggling A LOT as she takes care of her family.

Example

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My avatar is a male entrepreneur and business owner that sells products or services, online. He is 30-55 years old and he is successful online and is really starting to

make great strides in his business.

He’s making over 6 figures already, and is generally really happy with his business and life.

Example

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My avatar is a 35 year-old woman named Vicki.  She’s married with 2 kids.  She works part-time, but family is her driving motivation for everything.  She has a faith-inspired worldview and is very active in her community

(especially her kid’s school and her family’s church).

Example

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UNCOVER THEIRProblem

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My avatar struggles with __________________.

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My avatar struggles with the ability to lose weight (she’s struggled with this for most of her life) and is frustrated with her continuous lack of

results. Her biggest challenges are sugar addiction and lack of time to focus on herself.

Example

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My avatar struggles with overwhelm, and is constantly trying to do too much, and as a result

is ultimately not doing much of anything.

Example

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My avatar struggles with getting everything done.  She knows how fast her kids will grow up and her biggest fear is that she’ll miss it.  She knows photography is a great way to capture her kids as they grow up, as well

as the moments and stories they’d all otherwise forget.  

She buys a fancy camera to help capture these great seasons and moments, but is underwhelmed with the

results.  She knows she probably just needs to learn how to use it.  She looks online, but is overwhelmed in the sea of disconnected tutorials and tips.  She loses

traction and motivation and ends up using her iPhone to take most of her "snapshots."

Example

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CREATE THEIRSolution

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My big picture solution for this problem focuses on ___________________.

My immediate, quick win solution for this problem is ___________________.

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My BIG PICTURE SOLUTION for this problem focuses on mindset and “how-to” insights and

strategies to help her begin exploring a healthy lifestyle that is focused on whole,

organic foods and self-healing techniques.

Example

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My IMMEDIATE, QUICK WIN solution is my cheat sheet, “The Easy to Follow 3-Day Sugar Detox Plan.”

Example

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My BIG PICTURE SOLUTION focuses on helping business owners understand why the need to delegate and offload tasks is crucial to their

success, and is tailored toward finding the right Virtual Assistant Solution to fit their specific needs.

Example

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My IMMEDIATE, QUICK WIN SOLUTION is my “Outsourcing Basics: The Essentials for Offloading Tasks

to Scale Your Business and Reclaim Lost Time.”

Example

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My BIG PICTURE SOLUTION for this problem is a clear, short, step-by-step course to help

Vicki not only learn to use her fancy camera, but also learn the 20% of photography tips

that will make 80% of the difference.  I’ll also give her a 3 step process to make the course

work for her and her camera, guaranteed.

Example

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My IMMEDIATE, QUICK WIN SOLUTION is our “FREE 7-Part [Snackable] Photo Course”.  

These impossibly short photo tips will work with ANY camera and make an immediate impact on Vicki’s photos.  

Example

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THE MASTERProblem Solver

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FINDING THE SOLUTION‣ What knowledge and insights can you share that will make

their lives easier?

‣ What can you teach them that will make them FEEL the way they want to feel?

‣ What do they need to understand or be aware of to feel confident about trying a new approach?

‣ What are you bursting at the seams to teach them?

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PROMISE AResult

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If my audience knew/had/did ____________________ they would be able to____________________.

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What problems/pitfalls/roadblocks does my product help them solve/avoid/overcome?

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CREATE YOUR SOLUTION-DRIVEN CONTENT STATEMENT

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“If you are a woman between 30-50 and you struggle with weight loss and you feel like you never have time for yourself, you’ve come to the right place. Once you

discover how to enjoy whole organic foods, and how to build self-care into your daily habits, you will find that

the weight starts to come off effortlessly.”

Example

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If you are a business owner and you struggle with being overloaded with day to day tasks in your business and you can’t ever seem to ‘get ahead’ of the curve, you’ve

come to the right place. Once you discover how a virtual assistant can take on tasks you don’t have time

to do, or don’t know how to do, you’ll start seeing bigger results and enjoy your business again.

Example

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If you are a busy mom and you struggle with capturing pro-quality pics of your kids (the kind you bought that

fancy camera for!), you’ve come to the right place. Once you discover our simple, proven process for

teaching parents about the “game changer” keys of photography, you'll quit missing perfect moments fumbling around with your camera and you’ll start

capturing keepsakes, not just snapshots!

Example

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If you are a ______________ and you struggle with ______________ and _________, you’ve come to the right place.

Once you discover ______________, you will ______________ and ______________.

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STATE YOURCredibility

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ESTABLISH YOUR OWN CREDIBILITY‣ Are you an expert who's had tons of experience and/or massive

success?

‣ Have you stood right in your target audience's shoes and gotten to the other side of their problem?

‣ Have you somehow tapped the expertise of other leaders? Are you the gatherer of their wisdom?

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I am passionate about teaching ________ because __________.

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HOW DO YOU KNOW YOU’VE NAILED IT?

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DO AN AUDIENCE CHECK-IN‣ When someone signs up for your free content, ask them to reply in

the instant follow up email. Their feedback will give you unbelievable insights.

‣ Write an epic blog post about this topic and read the comments and social media feedback.

‣ Guest blog post about this topic and do the same as above.

‣ Make a video about this topic and ask a question about the topic.

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WHERE YOU MIGHT GET STUCKYou might not have all the answers just yet. That’s OK.

Do your best with what you’ve got and use that as a “jumping off point.” You can then smooth out the edges

and refine your statement as you learn more.

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THE “PURSUE SIMPLE” RULE FOR YOUR TARGET MARKET

Don’t overthink this. Use your research first and then rely on your gut instinct.

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NEXT STEPSWrite your Solution-Driven Content

Statement before moving on to Step #2. (Check out the cheat sheet!)

If you do this first, your next steps will become much easier to execute.

© 2016 Amy Porterfield, Inc.

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CHALLENGE: OVER THE NEXT 2 WEEKS, TALK TO 10 PEOPLE

ABOUT YOUR TARGET IDEA.

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DON’T GIVE UP ANY OPINIONS LEADING UP TO THE CONVERSATION.

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DON’T SELL YOURSELF (OR YOUR IDEA) SHORT.

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HELP. THEN ASK.

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CONSISTENTLY LISTEN TO THE PERSON’S RESPONSE.

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DON’T TAKE NOTES OR RECORD THE CONVERSATION.

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LET THE PERSON SPEAK.

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DIG DEEPER BY ASKING QUICK FOLLOW-UP QUESTIONS.

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DON’T JUST LISTEN TO THE WORDS.

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DOCUMENT YOUR INSIGHTS AND LEARNINGS.

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CHALLENGE: OVER THE NEXT 2 WEEKS, TALK TO 10 PEOPLE

ABOUT YOUR TARGET IDEA.

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