HowtoBecomeThoughtLeader

WhoamI

Dr.AmancioBouzaSocialMediaCoach,Intrapreneur

Letsconnect:https://ch.linkedin.com/in/amanciobouza

Followme:https://twitter.com/AmancioBouza

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WhyPersonalBranding?

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PersonalBrandingto build Trust create Reputation influencePerception

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Whendopeoplegettheir1st impressionofYOU?Whenyoumeet1st time?

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Youmake1st impression

beforeyouevenmeet!

Zero-Moment-of-Truth

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HowtostartwithaPersonalBrand?

Whatsyour1st reaction?Behonest!

Whatsyour2nd reactionafteryoureadaboutAlana?

So,whichoneismoreawesome?

Optimize for5seconds

3Things: Avatar Story Mantra

3Secrets of agoodAvatar

Focusonface

Goasymetric

Eyesnear 3rds

How to tell yourStory

Whats his story?

Tellyour story with the background image

Iempower people

Tellyour story with the background image

APIDesignyoull love

How to findyourMantra

3to 5words

Ipt InnovationProcessTechnology FamousforIntegration

PersonalBrand:Social Mediato build Trust,Perception,Reputation

How to rockSocial Media

Pickaneutralname!

Get aVanity URL

Get outof thecomfortablebottom-leftquadrant!!!

Choose Green,Orange,orBlue

1.Sharevaluable content2.Interact and be active3.Automate4.Do,measure,learn5thElementbe yourself,everbody else is already taken

How to shareValuable Content

Build aStreamofValuable Content!

Alltop.comLinkedInPulseTEDvideosPaper.liKloutPinterestColleagues

How to findvaluable content

Reshare Your PalsPostIf they dont provide valuable content,you followthe wrong people

Perfect Your Posts

Using Images=2xmoreengagementsSource:https://blog.bufferapp.com/10-new-twitter-stats-twitter-statistics-to-help-you-reach-your-followers

E.g.,useCANVA

Selectsocialmediatype

Createyourimage

Learnhowtodesignimages

FreeSourcesofgreatprofessionalimages

http://www.verveuk.eu/graphic-design-news/27-superb-sites-with-royalty-free-stock-images-for-commercial-use/?utm_content=buffera8d52&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

http://dustn.tv/find-free-images/

How toInteract

Be Thankful andFollow-Up

E.g.,useCommun.it tothankyourfansandfollowup

How toReact to Comments

Use @mentions not#hashtags

Fight?Gothree rounds1. Commenter comments2. You respond3. Comenter responds to respond

Stop here, endof fight

Stay Positiveand NiceIf you cant stay positive,agree ondisagreeing

How toAutomate

E.g.,useIFTTT(If-This-Then-That)

IFTTTAutomatizeinteractionwith people

http://www.ifttt.com

Createarecipetocollectpeopletalkingabouta#HotTopic

ClickTHIStoconfigurethetrigger

YoullbetriggeredbyTwitter

SelectNewtweetfromsearchastriggertype

Enterthetopicforwhichyouwanttobuildthelist

ClickTHATtoconfiguretheactionafterthetrigger

YouwanttodoanactionwithTwitter

Selectaddusertolistasaction

Setthelistname

Setrecipetitleandchecknotificationsfortesting

YourIFTTTworkflowiscreatedandactivated

Eventually,thelistiscreatedandpeoplearecollected

Use anEditorialCalendar

When to post onFacebook,Twitter,LinkedIn

When to post onPinterest,Tumbler,Google+

E.g.,useBuffer

BufferPlanyouractivities

Reshare oldpost

Analytics

http://www.buffer.com

Content:Manageyourcontentqueue

Schedule:Postattherighttimes

Analytics:Identifyvaluablecontentandrepostthem

Always ReshareValuable Content

Passthe Reshare TestReshare is the ultimate compliment,because peoples reputation is atstakewhen they share your content

How toMeasure

E.g.,useKlout

KLOUTHow tomeasureyourinfluence

http://www.klout.com

WorldRankings:http://ranking.influencer.world/

Settings Connectyournetworkstomeasureyourinfluence

Measure Monitoryourinfluenceandimpact

505560Activist Influencer Leader

Meaning ofKLOUTScorehttp://ranking.influencer.world/

Avoid the FollowingMistakes

Sharewhateveryouwouldalsoput

intoyourCV

If you cant saysomething nice,dont say anythingatall

Dont tell peoplewhat to share

Dont buy followers

Dont ask people tofollowyou

Dont ask people toreshare your posts

Dont announce yourunfollows

Dont ask why peopleunfollowed you

Dont promote(too often)

Dont call yourselfguru or anexpert

If you wouldnt say itinpublic,dont say itonthe net

Social MediaNetiquette

Stay niceBe authenticKeepit simpleAnswer allquestionsShareknowledge,dont sellAlways name sources and referencesStay relevantto your target audienceOnly post useful or rather valuable contentPersonalthings can be shared,e.g.,reading tips

Interested instarting withyour personalbrand?

Your CHOICE!

Good Read:TheArtof Social MediaPowerTips for PowerUsers

by

@GuyKawasaki@PegFitzpatrick

Letsconnectandexchangeideas

Dr.AmancioBouzaSocialMediaCoach,Intrapreneur

Letsconnect:https://ch.linkedin.com/in/amanciobouza

Followme:https://twitter.com/AmancioBouza