“How To Become A SuccessfulInternet Marketer”

Effective Article Marketing Secrets

Presented By: Douglas Hoover

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Effective Article Marketing Campaigns – What You Need To Know

There are many steps to the process of effective article marketing, and a lot of people overlook the most crucial ones. They think that all they need to do is copy and paste some information and submit it to an article site and then thousands of hungry buyers will pound down their doors with credit cards in hand, looking to purchase whatever it is that they are selling.

This is pretty far fetched, and even people who do effective article marketing do not experience this sort of success all of the time. There are many aspects involved, the main one being that you offer something that people are interested in and more importantly, are willing to pay for. You need to make sure that you are targeting the correct people with your offer. People that search with certain search terms should be connected to you and your landing page via keywords that you use when you use effective article marketing.

There are many steps, of course, and here is a simplified synopsis. Basically, you research the niche you plan on targeting. Next, you will do your necessary keyword research. Once you have built some specific keyword phrases, your next step is to do research on how many searches are conducted on those particular phrases and how many competing sites are using that exact same phrase. Long tailed keywords are definitely the ticket here because they are much more specific. If you use general or not so specific keywords, you may attract traffic that may be interested in the information but are not willing to pay for it.

When you get non targeted traffic, that traffic is not going to buy what you want to sell, and you are simply wasting your time. Effective article marketing targets a specific group, talks about very specific things, and gives answers, rather thanbeing really vague or non specific. In addition, providing a good resource at the end of an article will urge people to click through, but you must let them know that is what they need to do if they want to have more information.

Effective article marketing means posting at least two articles per day about a specific search term, and having a landing page on a blog, ideally, that deals with the same subject matter. You would never write an article about dog trainingand then point the article to a landing page about shoes, for example.

When you are working on effective article marketing, it is an important part of your entire campaign, and you want to make sure you get it right. There are plenty of important steps that make up the entire picture, and only having a few of those steps under your belt means that you will not be as effective as the nextguy who has the full picture.

One of the most effective and powerful methods of marketing your brand or website is through article marketing. Article marketing will help you increase the visibility of your company or personal brand, establish yourself as an authority figure and expert on a particular topic or industry, and is an easy way to get targeted traffic to your website of choice. There are 5 effective article marketing strategies to use with article marketing.

Effective Article Marketing Strategies

1. Select A Compelling Article Title

The title is the most important part of your article. The title must capture the reader's attention. Spend time researching and working on compelling titles, andalso include the title as your first sentence or within your first sentence of the article.

2. Proper Keyword Research

Keywords and keyword phrases are the words that people type into the search engines. The words typed more frequently by people looking for information on your industry or product are incorporated naturally in your titles and throughout the articles. The phrases shouldn't be too broad, should contain between three and five words, and should have a moderate level of competition. Several tools to assist you in your research are:

• Google Keyword Tool

• Google Wonderwheel

• Market Samurai

• Micro Niche Finder

3. Write The Article Professionally

Writing the article yourself is the first option and the least expensive. However, if your writing skills are not optimal, if you don't have the time, or if you simply have no desire to write the articles there are other alternative methods and toolsavailable:

• Freelance Authors

• Content Websites

4. Submit And Promote The Article

Article marketing is most impactful when high quality content is submitted to article directories with high page rank. Those articles are then promoted throughsocial bookmarking sites. Several high-ranking directories are:

• EzineArticles

• Helium

• ArticlesBase

• GoArticles

• ArticleAlley

Social bookmarking sites that are helpful when promoting your articles:

• Delicious

• Digg

• Reddit

5. Include Your URL In The Resource Box Or Bio

Few article directories allow the author to place a link to a personal website within the body of the article. However, the resource box should contain links that direct the reader to additional information on the topic, or to your website. Use the bio page to present interesting information and place a link directing visitors back to your website.

You must be consistent with your efforts within article marketing, as it is not a quick fix to traffic generation. Constant and qualitative efforts along with effectivestrategies will drive the traffic and results you're looking for in your marketing efforts.

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The Most Effective Article Marketing

Let's face it. Article marketing has got a black eye recently. How can it not when many spammers spun to a thousand article sites on a daily basis. In fact, they don't really care because they don't even see it. Why? They use software which is completely automated. They only look at the links that were generated and they don't care about the article site owners, the owner of the link that is being blasted, which is their marketing client. They obviously don't care about the people who will read the articles. As a result, the Internet is filled with articles that don't make sense and are filled with spelling and grammar issues and misinformation. It is truly a mess. That is why it is really important that if you want to use article marketing effectively, you have to do it right. Follow these tipsto do article marketing the proper way.

Effective article marketing is all about targeting. There are many article directories that have different audiences. Article spammers' main goal is to get as many different articles to as many different websites as possible. They don't

care about targeting, audience preferences and needs. If you want to do article marketing effectively and unleash its power that targeted traffic will buy from you, then you need to pay careful attention to the audiences that these article websites cater to. you have to wrap your mind around the concept that these article directory sites have a reason for existence other than to build backlinks toyour sites. You have to focus on that. These sites exist to provide content for their target audiences. They want to give them value. The earlier you appreciate this and change your behavior to cater for this, the more successful you will be.

Article sites are made for syndication. Believe it or not, many people who visit article sites are looking for quality materials that they can publish to their email list, their own blogs or websites. Sure you might roll your eyes and wonderabout this because of Google Panda Update. Still, people do publish materials that are published in other article sites as they are. Your job is to make sure that you have publication worthy materials that you are publishing on article sites. This means that they must address real needs and must be well-written.

Write to get clicked. Many people write articles just for keyword purposes. Thisis wrong because the days of article-based SEO are ending. I can't say it enough. Those days of spam-based marketing are over. Google is getting smarter by the second. Stuff that used to work five years ago is not going to work now. One of the old stand-bys in SEO link building is article marketing. It is not going to work at all soon enough. So you have to write articles in such a waythat they would actually be useful to the readers. This means that the link that you placed in the article will actually be clicked. So focus on their needs, make sure it is well-written, engage their emotions and produce a content that is an asset to the Internet instead of a liability.

Content Credits:

Effective Article Marketing Campaigns – What You Need To Know

Article Source: http://EzineArticles.com/expert/Eve_Grant/771368

Effective Article Marketing Strategies

Article Source: http://EzineArticles.com/5897989

The Most Effective Article Marketing

Article Source: http://EzineArticles.com/expert/Monja_Wessel/198913

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