how to become a certified pricing manager

© European Pricing Platform 2015

Certified Pricing Manager®PROGRAMME

AT A GLANCE


The EPP Certified Pricing Manager® programme is proven to be the ideal executive learning program to support organisational pricing maturity development.

The CPM® Programme is designed to increase organisational and personal pricing maturity, enhancing profit optimisation. No other programme is so comprehensive and practical.

The EPP Certified Pricing Manager® programme is the only officially recognised pricing and profit optimisation accreditation programme in the world.

Certification is based on real business project success.

The programme offers a personal career and development plan for those involved in the pricing profession. The EPP also wants with this program to increase the employability and recognition for pricing professionals in Europe.

Above all, the programme offers great value and profit optimisation opportunities to the companies investing in the pricing maturity of their professionals.

AT A GLANCE


4 days

of intensive in-

class learning

2 evening sessions

with practitioners

10x

ROI via CPM

Project Delivery

Pricing Maturity

Scan Project Coaching

The programme

covers all skill cards of

the pricing maturity

levels, delivered by

top pricing experts.

Business practitioners

share their best

practices in a peer-to-

peer setting

Certification is based on

real business project

success, delivering min.

10x investment

You analyse the pricing

maturity and define the

gaps for priority setting

An extra in the

programme to help

you deliver your

project

CPM EDITION - AT A GLANCE

The EPP Certified Pricing Manager Programmeis the global standard for pricing maturity development.

Customized programExperts selected forrelevant best pratice

sharing


The CPM programme follows the EPP pricing maturity levels towards pricing excellence.

More information on the maturity model on www.pricingplatform.eu.

“42%, of respondents still operate at the most elementary level of pricing maturity, while 48% operate on level 2, which means that they are selling

the right products to the right customers at the right prices, but that

they lack full integration in the commercial processes and alignment with marketing, sales and finance.

A serious challenge to tackle.”

EPP Pricing Maturity Study 2013

More info www.pricingplatform.eu.

AT A GLANCE


THE PROGRAMME CANVAS

Certified Pricing Manager®_2

Gaining Transactional Control

During this pre-certification programme you not only prove to master the pricing optimisationknow-how and know-what, you also show evidence of mastering margin optimisationprojects.

The programme is built around skill cards based on 2 Pricing Maturity Levels, leading towards certification. Each CPM programme level is delivered in an intensive 4 day training programme and 2 evening guest speaker sessions.

The perfect complement to EPP’s CPM certification programme gives you the credibility and proof that you have the skills and experience to bring pricing excellence to your organisation.


Certified Pricing Manager®_3

Crossing the chasm : Full Value Capturing

During this pre-certification programme you prove to understand what it means leading the change towards full value capturing, overcoming the pricing chasm (regression). You show prove of evidence in your certification project that you make full value capturing in your organisation really happen.

The programme is built around skill cards based on 2 Pricing Maturity Levels, leading towards certification. Each CPM Programme level is delivered in an intensive 4 day training programme and 2 evening guest speaker sessions.

The perfect complement to EPP’s CPM certification programme gives you the credibility and proof that you have the skills and experience to bring pricing excellence to your organisation.

THE PROGRAMME CANVAS :


The CPM® Programme is a highly practical management development programme organised around two important building blocks towards pricing excellence – the understanding of :

1. THE PRICING FRAMEWORK

The programme covers all aspects of the pricing framework, from

price strategy to successful implementation of your price policy.

2. THE PRICING MATURITY ASSESSMENT

People often ask for a proven path towards pricing excellence. It

exists. Doing the right things right is the name of the game.

The maturity assessment is a proven consulting methodology and

process to assess and develop the organisational (pricing) maturity

via a step-by-step growth path.

Installing pricing excellence is not a simple project,

it requires change management skills.

THE PROGRAMME BUILDING BLOCKS : DOING THE RIGHT THINGS RIGHT


Increasing pricing and profit optimisation maturity in an

organisation not only requires a thorough understanding and

mastering of the necessary pricing capabilities of the pricing

practitioner at each stage of the pricing maturity development.

It is also a change process, not only for the pricing manager and

the pricing team, but it has also an impact on the whole

organisation.

Therefore, the programme reflects on every maturity stage evolution what the impact is on :

- People & leadership

- Organisational structure

- Processes

- Tools

- Systems

PEOPLE , SKILLSLEADERSHIP

TOOLS

SYSTEMS

PROCESSES

ORGANISATION

THE PROGRAMME BUILDING BLOCKS : DOING THE RIGHT THINGS RIGHT


THE CPM2® CANVAS


THE CPM3® CANVAS


THE DEVELOPMENT PRINCIPLES WE DO NOT TEACH. WE DEVELOP AND CERTIFY PRICING TALENT.

This is NOT a classic training programme. This is an executive pricing management development programme.

In order to realise our learning objectives, we base our training principles on :

- interactive discussions (no ex-cathedra) giving space for participants to share own best pricing practices

- maximum knowledge-sharing between trainers and participants

- intensive use of ‘real world’ business cases/examples and best practices

- a blend of intensive knowledge transfer, interactive discussions, cases and group work

- participants are given sufficient time for reflection/feedback on own company challenges

- certification is based on real business project success.


About the trainers :

- The CPM programme is delivered by highly respected pricing and profit optimisation practitioners and experts, certified by the EPP and highly involved in the development of this best-of-world certified Pricing Excellence Programme.

- Once a year all trainers join for a Certified Trainers Meeting peer-to-peer reflection.

About the locations :

- We believe effective learning asks for an inspiring environment. Inspiring learning environments contribute to the desired learning experience.

- We work closely together with our academic partners to ensure the best learning experience.

THE TRAINERS AND LOCATIONS


Final certification is based on real business project success, proving that the participant masters the skills to bring the organisation towards a higher pricing maturity level. The project and business results are evaluated by the EPP Certification Board.

You can only be certified as either CPM_2 or CPM_3 by completing the relevant pre-qualification IN ADDITION TO the certification process. In other words, you need to deliver and defend a successful business project in front of the EPP Certification Board.

THE CERTIFICATION PRINCIPLE


THE CERTIFICATION PRINCIPLE

Selection of results (margin improvement potentials) during CPM project delivery :

AVERAGE ROI IS 25 x INVESTMENT (/participant) IN THE CPM PROGRAMME !

EXAMPLES :

Manufacturing industry Value Pricing Project 1000 K

Life Sciences industry New bonus system 400 KPortfolio optimisation 1500 K Escalation Project 596 KWorld Reference Pricing 364 KPrice Erosion Project 529 KDeep Dive 120 K

Services Escalation process 45 K


Visit the EPP portal site pages on the certification program : www.pricingplatform.eu

Or simply call us +32 51 32 03 72 , we help.

http://www.pricingplatform.eu/


“ There is no other organisation in Europe so dedicated to help develop and share pricing and profit

optimisation skills of tomorrow’s business leaders ”


Everyone wants results and inspiration.Contact us, we help.

Contact EPP Head Office :

Britt [email protected]

+32(0)51.32.03.72

how to become a certified pricing manager

Education