how to be successful with facebook fan pages

MARKETING ON FACEBOOKFOR THE F.C. TUCKER COMPANY

Real Estate has Location, Location, Location; Facebook has the three “R”s

1.Be Real2.Be Regular3.Be Relevant

How to be REAL…

1. Share the good and the bad1. Not everything is going to

be perfect2. It’s OK to share good news3. Tell your story4. It’s OK to talk about things

other than Real Estate

http://www.silversquareinc.com/blog/wp-content/uploads/2010/03/IW_3_15_10.jpg

How to be REAL…

2. What do you love? Hold a contest for it. It’s about making a real connection.

1. Best burger in town2. Best hiking spot3. Most pet-friendly park4. Best yard out of all of your clients

How to be REAL…

3. Limit your facts andfigures

1. Report after report means nothing

2. Create an editorial for the report

3. Consider a video of the report

How to be Regular…

1. Consistency is KEY1. What does consistency look like for

you?1. Pick what that means and stick to it2. This is a commitment

2. Build an editorial calendar

How to be Regular…

Most who say social media isn’t

working for them, aren’tworking on their social

media

Good marketing = consistent message

The medium doesn’t matter. To be successful in any marketing endeavor, which Facebook would be a marketing activity, you must work your plan consistently.

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http://www.scribd.com/

Word of Mouth Marketing – one of the best benefits

of being regular

How to be Relevant…

1. BLOG1. Make your blog

Facebook if you need to, but havea way to deliverrelative, remarkablecontent!

2. Blog is the launch pad to all sorts of outlets

The other “R” - Remarkable content

1. Being Relevantstarts withRemarkable Content

1. The spring cleaning checklist2. How to start a pink flamingo party in

your neighborhood3. Build a hub of great partners

1. Swim lessons, babysitters

What else?

1. Your Facebook plan doesn’t need to be complicated to be successful

1. Do what you love, make a connection

2. Transparency builds trust; trust often leads to sales

3. Set goals. Create a mini plan. Give it time.

Resources

Mashablewww.mashable.com

Probloggerwww.problogger.com

Duct tape Marketingwww.ducttapemarketing.com

http://www.mashable.com/

http://www.problogger.com/

Connecting

ask.silversquareinc.com – we’ll answer your toughest marketing questions

@silversquare on [email protected]

Facebook.com/graybox317-576-8511 office line

http://ask.silversquareinc.com/

how to be successful with facebook fan pages

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