how to bake a successful advertising campaign in 2015
TRANSCRIPT
The ingredients
Creativity“If it doesn't sell, it isn't
creative.” David Ogilvy
DiversityUse different types of advertising vehicles
Uniqueness
To standout in your market
Efficiency
Don’t DIYSave time & money,use a PR & Marketing agency
Professional and experienced, with worldwide connections & personal media contacts
Step 1
PlanandDefine your strategy and main messages
Step 2
Whip all the ingredients
into abalancedmixfor wideyet precise impact
Step 3
Place in apreheatedoven…
(or ad agency)
Step 4
Covering the smallest detail, makes each campaign
a sweet success.
Step 5
Don’tforgettoshare