how to attract people to your brand’s story
DESCRIPTION
Have you ever wondered why some people are good at securing speaking opportunities and getting press attention? They are able to do this because they know how to attract people to their brand story. In this short presentation, Amie Samba I outline and question how you can attract people to your brand's story. This is more about you as a person and how you come across. Attracting people to your brand story is one of the most powerful ways of spreading the word about your business. People want to know what makes you tick and you have to be able to answer. What is the story behind your business? What is your journey and background? There is an audience waiting to hear from you. They want to understand your journey. The better you can communicate your story, the more people you will have to market for you and become your advocate. To receive 1 to 1 support with your brand's story visit: http://www.runfunstarz.co.uk/fitness-business-mentoring/TRANSCRIPT
‘‘People are often more interested in your story rather than what your business
actually does’’
Amie Samba ‘The Fitness Mentor’
How To Attract People To Your Brand’s Story
@AmieSamba @RunFunStarz
@asfitnessmentor
All rights reserved © Run Fun Starz 2010-2014http://www.runfunstarz.com
We Received National Media Coverage in the UK By Attracting People To Our Brand’s Story
Top 50 UK Social Business 2013 – Ernst & Young
Disability Athletics Club
Client & Partner
Young Entrepreneur of the Year 2012
We Won Awards and Large Contracts by Attracting People To Our Brand’s Story
Ask Yourself: What Is A Brand Story?
Think about some of the most memorable brand stories you know. Check them out on:Google & Youtube. What makes them special?
Customer loyalty
Differentiate from competitors
You can only be at one place at a time
Can be cost-effective marketing
Why is having a brand story important?
Can You Tell Your Own Story? Can She Tell It? Can He Tell It?
What Is Your Story?
‘‘If it cannot be told, it cannot be sold’’
What Would Your Customer Say When They Hear Your
Name?ALERT!
What three words would your customers use to describe you if they heard your name/business name?
People always want to know that you’re authentic. What sets you apart?
Involve people in your core vision
How well are you communicating your message?
Step 1: What Are You Really About?
‘‘Vision is nothing if you can’t shout about it. You must be able to emotionally connect with your audience’’
ALERT!
Why do you do what you do? Where is it coming from? Dig as deep as possible?
What are the current:
- Facts- Feelings- Interpretations
Run a survey/focus group/interviews
Is it different from what you thought or wanted?
Step 2: What Do People Believe About You
‘‘If you want people to embrace your business they must first embrace you’’
What are they passionate about?
How does your brand story relate to their values and beliefs?
Find common values and create a brand strategy
Step 3: What Are The Core Beliefs & Values of Your Audience?
Who would you like to tell your brand story?
- Customers- Partners- Journalists- Staff
Step 4: Who Is Telling Your Story?
Work closely with people who love your brand story
- Find the people who tend to connect to your brand story
- Find opportunities to help potential advocates
Step 5: Turn People Into Advocates
STEP 1: Why do you really do what you do?
STEP 2: What do people believe about you?
STEP 3: How your brand story connect to people’s core beliefs and values?
STEP 4: Who is telling your story? Who wants to tell your story?
STEP 5: Turn people into advocates
To Attract People To Your Brand’s Story...
‘‘The best brands are built on great stories’’
Ian Rowden Chief Marketing Officer Virgin Group
Amie Samba ‘The Fitness Mentor’Want 1 to 1 support with your brand story?
Visit www.runfunstarz.com
How To Attract People To Your Brand’s Story
@AmieSamba @RunFunStarz
@asfitnessmentor
All rights reserved © Run Fun Starz 2010-2014http://www.runfunstarz.com
Follow Us!