how the digital and physical worlds are merging
TRANSCRIPT
................................................................................................................................................HOW ARE THE DIGITAL AND PHYSICAL WORLDS COLLIDING?
JOY AYLES JUNIOR PLANNER
This presentation will go through...What it means,Why it is happening,What it means for us.
This presentation will go through...
What it means,Why it is happening,What it means for us.
(Some of it was presented on screen and on paper)
DIGITAL &
................................................................................................................................................WHAT IT MEANS...
Digital is amazing because it has helped us move fast, connect with people we wouldn’t normally and well, we know what an impact it has had on our daily lives.
But not everything digital always works so well...
Take Ebay, one of the girls in the office thought she would buy something new...
Research was done...
She paid, waited for delivery and 3 days later, in a suspiciously wrapped parcel, it arrived...
Research was done...
But it looked like this....
We also know someone who is on
with Match.com...
with Match.com...
-You find the perfect man, you wink at each other (similar to poking on Facebook)
with Match.com...
-You find the perfect man, you wink at each other (similar to poking on Facebook)
-You assess your compatibility
with Match.com...
-You find the perfect man, you wink at each other (similar to poking on Facebook)
-You assess your compatibility
- You message back and forth
with Match.com...
-You find the perfect man, you wink at each other (similar to poking on Facebook)
-You assess your compatibility
- You message back and forth
- If you like what they have to say
with Match.com...
-You find the perfect man, you wink at each other (similar to poking on Facebook)
-You assess your compatibility
- You message back and forth
- If you like what they have to say
-You arrange to meet up in person.
with Match.com...
-You find the perfect man, you wink at each other (similar to poking on Facebook)
-You assess your compatibility
- You message back and forth
- If you like what they have to say
-You arrange to meet up in person.
When he looks like that....who wouldn’t?!
But then he looks, like this...
You have no chemistry, it turns out he chews his food with his mouth open and all in all turns out to be a an unsuccessful date.
But then he looks, like this...
Don’t get us wrong, ebay is brilliant, it’s created a number of jobs, encourages re-using and has given some of our wardrobes a lot more space.
Don’t get us wrong, ebay is brilliant, it’s created a number of jobs, encourages re-using and has given some of our wardrobes a lot more space.
The same with Match.com, 17% of recent marriages are from online dating.
But sometimes going to a store and meeting someone in a bar might be more successful, saving time, effort and humiliation.
Sometimes we have to remember that we have more senses than clicking a mouse and looking at a screen...
Saying this, there are some good examples of where merging the digital and physical have been successful.
Can you think of any?
Table19 came up with some of these...
Two lovely examples of where a product has been made by creating something physical from our digital lives, is Berg’s Little Printer and Breakfast Club’s Instaprint...
What we love about Instaprint, is Breakfast Club sold it to a client (Rayban) and they are now trying to fund it’s production on Kickstarter.
................................................................................................................................................WHY IS THIS HAPPENING?
It seems obvious but...
It seems obvious but...
And when in the Physical World,
And when in the Physical World,
This isn’t sharing them on Facebook or Twitter but sharing events together, sweating at gigs and having something to really remember.
Why not make experiences with more value by enhancing real life with digital?
(or vice versa)
Some staff recently went to a talk where Bob Greenberg from R/GA explained what they see for the future for brands and companies.
This being where brands create their own eco-systems by creating products and services, a physical product and digital service that each compliment and enhance the next.
Another example of where a the physical experience is
being enhanced by digital is of Burberry’s Regent Street store.
Secondly,
Secondly,
Two examples of where the digital and physical have merged to create a product that enhances our emotion can be seen in photobooks and Postagram.
Having the tangible images to touch creates an emotion better than just looking at your Facebook timeline for 5 minutes and closing your laptop. What do you think?
Thirdly,
Thirdly,
Thirdly,
This isn’t social media’s liking, poking and but the fact that we are social beings who share stories and face to face conversations.
Table19 were asked what they would prefer....
OR
Google Hangouts
Meeting
Table19 were asked what they would prefer....
The results were
OR
2
12
The results were
OR
2
12
But also resulted in the discussion that there is a time and place for different things.
They were also asked....
OR
Webinar
Event
The results were
OR
3
11
The results were
OR
3
11
“If it was a talk on new tax laws, I would rather do a webinar!” So again, there is a time and a place but still, people preferred the physical event.
Lastly
OR
Gig
Live Stream
Lastly
OR
14
0
Lastly
OR
14
0
Looks like everyone wants to jump out of a hot air balloon from the earth’s atmosphere.
Meet ups and events are becoming more and more popular; people are social we like to talk, meet people in bars, touch, laugh and enjoy chemistry with one another.
................................................................................................................................................SO WHAT DOES THIS MEAN FOR US?
It seems simple but
It seems simple but
It seems simple but
We need to think about all the touch points a customer has with a brand on a daily basis.
Figure out how to create value for the customer.
Also,
Also,
Also,
We need to tinker with things to understand how they work.
Then we can change, adapt and make things happen.
This ranges from learning code to understanding different job roles.
Lastly,
Lastly,
Lastly,
An easy way to tinker and understand how something works is to do it together.
Rather than reading a book or watching a youtube video, get up, walk to someone who might know to do something and have a conversation.
In Summary,
In Summary,
................................................................................................................................................THANK YOU
JOY AYLES JUNIOR PLANNER