HOW SOCIAL MEDIA IS CHANGING OUR WORLD

Charles Mok

What is Social Media?

The Platforms? Facebook Twitter LinkedIn Google+ YouTube Flickr Foursquare Weibo

Much more than the platforms…

The technologies The behavior The lifestyle The relationships

Rewriting the rules

Bottom up Digital natives

rule Chaos over order? Reaches

everyone?

Changing: Media/broadcasting Advertising Marketing Product

development Customer service Business Politics Education…

From sharing to crowd-everything Beyond sharing Crowdsourcing

everything: Crowdsourcing

was originally about outsourcing

Knowledge – Wikipedia

Selling – Groupon Investing

Is it better? It’s not about if it is

better or not (even if it is not better now)

It will happen more and more anyway

So it is about: awareness, and literacy

From mass to uniqueness

Globalization to tribalization

Mass culture cannot dominate anymore Remember we

were worried about English dominating the web in the 90s?

From custom-made products to custom-made services

Lies are spread quickly

But eventually truths are exposed

Just face it

Boldy go where no man has gone before

But remember…

Social media must be part of the planning from the start, not an afterthought

A moving target, so bear with the detours

Persistence will pays off in ways you did not think of

If you build it, they will come

Thank you

Charles MokLegislative Councilor (Information Technology)charles@charlesmok.hkwww.charlesmok.hkFacebook: Charles Mok BTwitter: @charlesmok