How SEO Can Help Grow Your Home Inspection Business

Download How SEO Can Help Grow Your Home Inspection Business

Post on 19-Jun-2015

161 views

Category:

Marketing

0 download

Embed Size (px)

DESCRIPTION

In this presentation we focus on How Search Engine Optimization Can Help Improve Your Home Inspection Business.

TRANSCRIPT

<ul><li> 1. HOW SEO CAN HELP GROW YOURHOME INSPECTION BUSINESSBrock Murray, Director of Web Marketingwww.seoplus.ca | @seopluscanada | brock@seoplus.ca</li></ul> <p> 2. BEFORE WE START 3. REQUIREMENTSWebsite (preferably on a CMS ie WordPress) 4. IF YOU DONT HAVE ONEGET ONE! 5. WHAT IS SEO?Search Engine Optimization (SEO) is the process of Improving the visibility of a website or aweb page in search engines "Natural", or un-paid ("Organic" or " Algorithmic) searchresults.In general, the earlier (or higher ranked on the search results page), and more frequently asite appears in the search results list, the more visitors it will receive from the searchengines users.(Source: Wikipedia) 6. Why Choose SEOof online traffic to businesswebsites comes from searchengines.It provides credibility andtrust for your business.Its the most cost-effectiveway of driving targetedtraffic to your website.93%7Your competitors are doingit. 7. ORGANIC SEO 8. Organic Search vs. Paid9 9. Organic Search vs. Paid10 10. Click-through-rates by Position1133% 18% 11% 8% 6%#1 #2 #3 #4 #5SEARCH TERM:HOME INSPECTION OTTAWAVOLUME: 320 / MONTH1. 105/MONTH2. 583. 354. 265. 19 11. Main Factors of SEOPage speed, Mobile-friendly,Fresh, unique contentURL structuredomain ageBacklinks,Local Citations+1s, shares, likesOn-pageFactorsOff-pageFactorsSocialNetworksURL Factors12 12. BACKLINKS ARE VITAL TO SEOQuality backlinks = authorityBacklinks continue to be the primaryfactor in ranking websites 13. BACKLINKS ARE VITAL TO SEO 14. SOCIAL SIGNALS MATTERSocial Shares are becoming integralto any SEO campaignSocial Signals are thought to factorabout 5% of Googles RankingAlgorithmAllow your customers/prospects tofind you easily 15. Bad SEO Techniques16Paid links Stuffing Cloaking Hiding Link Spam 16. The SEO Pyramid17SocialLink BuildingKeyword Research&amp; TargetingAccessible, Quality ContentOn-site User,Engagement,Social Media,Viral Marketing...Keywordbrainstorming,Anchor text, H1s,Metas, Text...Link creation,Scalable,Content-basedLink Strategies...URL structure, Sitemaps, Bot Accessibility...(THINK BLOGGING!) 17. LOCAL SEO 18. Google My Business19 19. Google My Business20 20. TOP 5 RANKING FACTORSFOR LOCAL SEO 21. Category Associations221. CATEGORY ASSOCIATIONS 22. Physical Address232. PHYSICAL ADDRESS 23. Structured Citations243. CONSISTENCY OF STRUCTURED CITATIONS 24. Reviews254. REVIEWS 25. Domain Authority265. DOMAIN AUTHORITY OF WEBSITE 26. MY #1 TIP: BLOG! 27. COMPELLING CONTENT IS KEY!Do not to copy content directly fromother sites (duplicate content penalty) Run your content through aCopyscape filterNew, Unique &amp; Consistent Content= Strong &amp; Popular Online Presence 28. ESTABLISHING CONSISTENT RANKINGS1 Frequent crawls = quick indexing2345Your site gains authority.Your site becomes a trustedresource.Your content is more likely to beshared socially.Increase return frequency of visitors 29. BLOG POSTING BEST PRACTICES1 Use creative headlines2345Link to old posts, other blogsProper canonical URL structure/why-a-college-diploma-is-the-new-high-school-diploma/Use an SEO plugin! YOASTSEOEncourage conversation (comments) 30. HOW DOES BLOGGING INCREASE BACKLINKS?Great ContentSharesMentions =LinksNaturalBacklinks 31. INCREASE IN LONG-TAIL KEYWORDSLong-tail keywords are less popularkeywords due to lower competitionand lower search volumeAllow for higher relevancy in SERPsAttracts targeted visitors, leading tohigher conversion rates 32. Get in TouchAddress (Head Office)1122-2720 Queensview DriveOttawa, ON K2B 1A5Phone &amp; FaxPhone : (613) 866-9327Toll-free: (866) 980-PLUS (7587)Additional LocationsToronto: (647) 557-3523Calgary: (587) 316-2141WebWebsite: www.seoplus.caEmail: info@seoplus.caSocial MediaTwitter: twitter.com/seopluscanadaFacebook: facebook.com/seopluscanadaGoogle+: google.com/+seopluscaSkypeYou can set up an Online chatwith us via SkypeUsername: seopluscanada33 </p>