how real world data can support clinical drug development€¦ · 10 ims health real-world evidence...

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How Real World Data can support Clinical Drug Development Alison Bourke, Scientific Director, IMS Health March 2016

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Page 1: How Real World Data can support Clinical Drug Development€¦ · 10 IMS Health Real-World Evidence Solutions Optimising Protocol Design Conducting Feasibilities in Clinical Trials:

How Real World Data can support Clinical Drug Development Alison Bourke, Scientific Director, IMS Health March 2016

Page 2: How Real World Data can support Clinical Drug Development€¦ · 10 IMS Health Real-World Evidence Solutions Optimising Protocol Design Conducting Feasibilities in Clinical Trials:

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Real World Data in Clinical Drug Development • What is RWD • Uses in development • Examples

Page 3: How Real World Data can support Clinical Drug Development€¦ · 10 IMS Health Real-World Evidence Solutions Optimising Protocol Design Conducting Feasibilities in Clinical Trials:

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Real-World Data (RWD)

IMS Health Real-World Evidence Solutions

RWD is PATIENT data Pharma data

(observational)

Electronic medical and health records

Social media data

Consumer data

Claims data

Hospital data

Disease registries

Mortality data

Pharmacy data

Lab/Biomarkers data

Page 4: How Real World Data can support Clinical Drug Development€¦ · 10 IMS Health Real-World Evidence Solutions Optimising Protocol Design Conducting Feasibilities in Clinical Trials:

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Real World Data in Clinical Drug Development • What is RWD • Uses in development • Examples

Page 5: How Real World Data can support Clinical Drug Development€¦ · 10 IMS Health Real-World Evidence Solutions Optimising Protocol Design Conducting Feasibilities in Clinical Trials:

5 IMS Health Real-World Evidence Solutions

Painting the Background •  Epidemiology •  Burden of disease •  Highlighting unmet needs

Painting the Background •  Epidemiology •  Burden of

disease •  Highlighting

unmet needs

Blocking the colour

•  Protocol

optimisation

Adding detail •  Patient

recruitment

Highlights •  Enriched

studies

Acknowledgement: Artist Cara Lockhart Smith: Fly-By-Night

Plan

Build

Run

Enhance

Page 6: How Real World Data can support Clinical Drug Development€¦ · 10 IMS Health Real-World Evidence Solutions Optimising Protocol Design Conducting Feasibilities in Clinical Trials:

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Benefits & Issues

Benefits •  Targeted clinical trial program •  Accuracy of trial planning and data collected •  Speed of recruitment and data collection •  Cost savings

Issues •  Governance •  Interoperability of clinical systems •  Linking while preserving confidentiality •  Quality of data •  Analytics •  Patient consent models

Page 7: How Real World Data can support Clinical Drug Development€¦ · 10 IMS Health Real-World Evidence Solutions Optimising Protocol Design Conducting Feasibilities in Clinical Trials:

7 IMS Health Real-World Evidence Solutions

Issues Governance

•  Access model & permissions Costs

•  Data fee

Interoperability of clinical systems •  Multiple systems •  How to put data together - common data models

Linking while preserving confidentiality •  Trusted third parties •  Inherent identifiability

Quality of data Analytics

•  Costs •  Expertise

Patient consent models

Page 8: How Real World Data can support Clinical Drug Development€¦ · 10 IMS Health Real-World Evidence Solutions Optimising Protocol Design Conducting Feasibilities in Clinical Trials:

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Real World Data in Clinical Drug Development • What is RWD • Uses in development • Examples

Page 9: How Real World Data can support Clinical Drug Development€¦ · 10 IMS Health Real-World Evidence Solutions Optimising Protocol Design Conducting Feasibilities in Clinical Trials:

9 IMS Health Real-World Evidence Solutions

Epi Example - Gestational Hypertension and Preeclampsia in Living Kidney Donors Garg, et al. N Engl J Med 2015; 372:124-133, Jan 2015 BACKGROUND What is the rate of hypertension & pre-eclampsia in living kidney donors? METHODS •  Retrospective cohort study of living kidney donors - 85 women matched with 510

healthy non-donors from the general population •  Kidney donations between 1992 and 2009 in Ontario, Canada, with follow-up

through linked health care databases until March 2013 •  Primary outcome - a hospital diagnosis of gestational hypertension or preeclampsia RESULTS •  Gestational hypertension/preeclampsia > among living kidney donors vs non-donors •  Odds ratio for donors, 2.4 (95% confidence interval, 1.2 to 5.0; P=0.01) •  No significant differences in rates of preterm birth (8% and 7%, respectively) or low

birth weight (6% and 4%, respectively) CONCLUSIONS Gestational hypertension or preeclampsia was more likely to be diagnosed in kidney donors than in matched non-donors with similar indicators of baseline health.

Page 10: How Real World Data can support Clinical Drug Development€¦ · 10 IMS Health Real-World Evidence Solutions Optimising Protocol Design Conducting Feasibilities in Clinical Trials:

10 IMS Health Real-World Evidence Solutions

Optimising Protocol Design

Conducting Feasibilities in Clinical Trials: An Investment to Ensure a Good Study

•  Standard care (eg type of drugs, dosage) •  Actual study population vs the patient population treated or seen by the

potential investigator •  Readiness & acceptance of therapy •  Anticipated subjects per week/month “Conducting clinical trial feasibility is both an art and science ..... The challenge for clinical researchers is to ensure the highest level of quality while doing it. In a true sense, feasibility is an investment to ensure a good study.” V Rajadhyaksha Perspectives in Clinical Research 2010 Jul-Sep; 1(3): 106–109

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Optimising Protocol Design Example.....or not

•  Many organisations offer to use RWD for protocol optimisation

•  Little scientific literature (apart from EHR4CR) to document this

•  Ideal - Study where protocol is modelled and optimised, and the study carried out with several iterations to see if the optimisation has worked

Page 12: How Real World Data can support Clinical Drug Development€¦ · 10 IMS Health Real-World Evidence Solutions Optimising Protocol Design Conducting Feasibilities in Clinical Trials:

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To assess the

symptom burden of

AF in newly

diagnosed patients

identified within one

week of symptom

recording

Patient recruitment example - AFLOAT

Atrial Fibrillation Longitudinal Outcomes Assessment Study

•  Patients identified in THIN within 1 week of diagnosis •  82% GP response rate and 50% patient response rate

to questionnaires forwarded •  516 case – control pairs

Vial D, Thompson M, Cockbain C, Hogan S, Johnson M, Bourke A, 2013. Rapid identification and recruitment of patients from The Health Improvement Network (THIN) primary care patient data for a health-related quality of life (HRQOL) study of patients with atrial fibrillation (AF) in the United Kingdom. Value in Health 16(3), A45-A46.

THIN

GP

Patient

Identify AF patients Match controls

Check eligibility Reject ineligible

patients Distribute study packs

Patients complete questionnaire

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Enriched Example - Serevent nationwide surveillance study: comparison of salmeterol with salbutamol in asthmatic patients

Objective: Compare safety of salmeterol & salbutamol in asthma

Method: •  Design-Double blind, randomised clinical trial in parallel groups

over 16 weeks in the UK •  25,180 patients with asthma requiring regular bronchodilators

Conclusion: •  Treatment with salmeterol/salbutamol not associated with

excess deaths •  Control of asthma better in patients allocated to salmeterol

•  The largest randomised, double blind clinical trial ever conducted in the United Kingdom up to that time

•  EMRs from a subset of patients who were already in the VAMP Research Bank (became GPRD and then CPRD) – were used to pre-populate e-CRFs

•  Castle, Fuller, Hall, Palmer, Glaxo BMJ 1993;306:1034-7

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IMS Research Platform in Respiratory Background •  Clinical trials in asthma and COPD typically exclude up to 95% of the

patient population •  Build sustainable RWE (Real World Evidence) research platform capable of

providing insights on patient population that are not captured in clinical trials Solution •  Inform CRF design by analysing capture rates of key variables in historical

EMR data •  Assess recruitment potential by applying inclusion & exclusion criteria on

historical EMR data •  Identifying high potential recruitment sites •  Use enriched RWD Studies to bring benefits of both prospective and

retrospective data collection methods

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Vision for the Future: The RWE Ecosystem

IMS Health Real-World Evidence Solutions

Drug utilization studies

Economic

models

Trial optimization

Marketing effectiveness

Claims LRx data

Hospitals Social media

EMR

Survey Enriched datasets

ePRO

Registries

pRCTs

EMR= eCRF

HEOR/ Safety

R&D Commercial

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Any questions?

Thank you

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