1. ARE YOU SABOTAGING YOUR SOCIAL MEDIA PRESENCE 2. Presented By Jacqueline Morgan 3. FACT: A January 2014 survey by PewInternet revealed that 74% of adults in North America used social networking sites, including 82% of 30 49 year olds and 89% of 18 29 year olds. In addition, research from social media analyst Digitas predicts that the growth of commerce could make it a business worth $30 billion before the end of 2017. 4. You Are Flying By The Seat of Your Pants Since everyone is jumping on the social media bandwagon you decided to jump in headfirst and jump on the bandwagon. 5. Big marketing fact: a 25 year old and 40 year old will have vastly different interests and needs. You Dont Know Who Your Market Is 6. You Are Biting Off More Than You Can Chew You register for a large number of social networks. You post to them for a while. You get overwhelmed and then you abandon most of them within a short while. 7. When you create a post it is the same thing as starting a conversation. If your followers reply to your post and you dont reciprocate with a reply, you are essentially ignoring them. You Are Not Responding to Your Audience 8. You Are Not Known on Social Media If you dont publicize your social media presence then you are basically hiding it. 9. You Are Posting Just to Be Posting If you are posting just to be posting, you are not showing your followers that you are providing them with valuable information. 10. Having a large number of followers does not necessarily mean that you will reach your target audience. If youre sending out announcements and not getting responses, this proves that point. You Have To Many Wrong Connections 11. You Are Sending The Wrong Message If youre linking your Twitter, Facebook or LinkedIn profile with your business or blog on a specific subject, make sure your updates stick to the topic lines of your website. 12. You Are Following The Wrong Rules When it comes to social media rules, one size does not fit all. Some rules may not apply to followers in your niche or industry. 13. You Are Creating False Social Media Profiles If youre thinking about just creating a social media profile so you can get a backlink to your site and dont plan on doing anything with the profile, abort the mission. 14. The success in social media marketing comes from Building strong & long lasting relationships with customers & contact Sharing Engaging Content Doing the right things