how much money are you losing because you do not understand generation y?
TRANSCRIPT
How Much Money Are YouLosing Because You
Don’t Understand Gen Y?by Brad Szollose
How Much Money Are YouLosing Because You
Don’t Understand Gen Y?by Brad Szollose
How Technology Transforms Culture and How Technology Transforms Culture and Behavior, and Behavior, and
Impacts Sales, Customer Interaction and Impacts Sales, Customer Interaction and Expectations Expectations
How Technology Transforms Culture and How Technology Transforms Culture and Behavior, and Behavior, and
Impacts Sales, Customer Interaction and Impacts Sales, Customer Interaction and Expectations Expectations
Images of Iron Man and Iron Man Video Games are the property of Marvel Entertainment and SEGA Corporation respectfully.
Images in this presentation are used for educational purposes only. Each brand logo is the propertyof their respective owners.
No copyright infringement intended.
COPYRIGHT:
In May of 2008, the movie Iron Man was released.
In May of 2008, the movie Iron Man was released.
Baby Boomers jumped for joy. Baby Boomers jumped for joy.
Iron Man grossed almost $100 million Iron Man grossed almost $100 million
at the Box Office during its first at the Box Office during its first weekend.weekend.
Iron Man grossed almost $100 million Iron Man grossed almost $100 million
at the Box Office during its first at the Box Office during its first weekend.weekend.
After 45 years, the Iconic Super Hero After 45 years, the Iconic Super Hero (a big part of the male Baby Boomer’s childhood), (a big part of the male Baby Boomer’s childhood),
was finally a reality...was finally a reality...
After 45 years, the Iconic Super Hero After 45 years, the Iconic Super Hero (a big part of the male Baby Boomer’s childhood), (a big part of the male Baby Boomer’s childhood),
was finally a reality...was finally a reality...
However...However...
The Iron Man video The Iron Man video game made $200 game made $200 MillionMillionthe same weekend.the same weekend.
However...However...
The Iron Man video The Iron Man video game made $200 game made $200 MillionMillionthe same weekend.the same weekend.
Why is NO ONE talking about this?
QUESTION:
Is it possible that a NEW GENERATION
does everything differently because of video games?
Let’s Explore how Technology Influences Behavior
...and Impacts Salesand Marketing.
This was the most interactive toy a Baby Boomer could
have...
But anyone born after 1977 was raised playing Video Games.
They Are Called Generation Y, Millennials,Digital Natives and GAMERS.
Born Around
MOST Businesses assume Generation Yis this...
Image courtesy of imagerymajestic at FreeDigitalPhotos.net
When in FACT, Generation Y just When in FACT, Generation Y just STARTED turning 40!STARTED turning 40!
When in FACT, Generation Y just When in FACT, Generation Y just STARTED turning 40!STARTED turning 40!
Why does ANY of this Matter?
What if Video Games and Computers
have changed People’s Behavior?
“Whenever we begin to use ‘intellectual technologies’ such
as computers — tools that extend our mental rather
than our physical capacities...”
Continued on Next Slide...
“...we inevitably begin to take on the qualities of those
technologies.”
Daniel Bell, sociologist“Is Google Making Us Stupid” by Nicholas Carr
Atlantic Monthly July/Aug 2008
Generation Y DOES NOT...
1. Go Shopping at The Mall
2. Go to Bookstores to BUY BOOKS! (Bookstores are where you get coffee)
3. Pay Attention to Marketing
4. Go to Movie Theaters (Unless it’s a blockbuster like Iron Man)
5. Watch TV in a Traditional Way
How Much Money Are YouLosing Because You
Don’t Understand Gen Y?
How Much Money Are YouLosing Because You
Don’t Understand Gen Y?
Remember THIS?Remember THIS?
How about this?How about this?
How many Boomer Brands have
to die out before we realize there
is a different customer out there?
How many Boomer Brands have
to die out before we realize there
is a different customer out there?
Here are Companies That Adapted...
10,000 Baby Boomers are just beginning to retire EVERY DAY in
The United States alone...
Guess WHO is about to be Your ONLY market?
Think you can ignore this any longer?
Generational Misunderstanding causes lower production, lost
sales and lost retention...
and NO Legacy.
Wouldn’t you rather have a Competitive Edge?
QUESTION:
Gen Y WorkshopsKiller KeynotesBehavioral Coaching
Brad Szollose Web Pioneer, Award-Winning Author,International Bestseller, Business Consultant
Want to Learn the Secrets to Reaching a New Generation?
Why else would these organizations choose to work with Brad?
* This is a partial list. Testimonials available upon request.
by Brad Szolloseby Brad Szollose
From Woodstock to WikipediaFrom Woodstock to Wikipedia
Available in major bookstores, on Amazon and for Kindle, Nook, iPad and Sony eReaders.
Want the Secrets to Selling, Want the Secrets to Selling, Marketing and Managing Marketing and Managing
a New Generation?a New Generation? [email protected]@liquidleadership.com
or 917-405-5930or 917-405-5930
Ask for your FREE Report: What Every Business Needs To Know About Generation Y