how much is music worth?

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HOW MUCH IS MUSIC WORTH? Article Written by Steven Levy Presentation by Danielle Krieger Levy, Steven. Newsweek 0/29/2007, Vol. 150 Issue 18, p20-20 http://ocampus.lib.washington.edu/login?url=http://search.ebscohost.com.ocampus.lib.washington.edu/login.aspx?direct=true&db=a9h&AN=27188919&site=ehost-live Tuesday, May 19, 2009

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Page 1: How Much is Music Worth?

HOW MUCH IS MUSIC WORTH?Article Written by Steven Levy

Presentation by Danielle Krieger

Levy, Steven. Newsweek 0/29/2007, Vol. 150 Issue 18, p20-20

http://offcampus.lib.washington.edu/login?url=http://search.ebscohost.com.offcampus.lib.washington.edu/login.aspx?direct=true&db=a9h&AN=27188919&site=ehost-live

Tuesday, May 19, 2009

Page 2: How Much is Music Worth?

Online Commerce Has Changed How Music is Distributed

Image from: canada.com

Tuesday, May 19, 2009

Page 3: How Much is Music Worth?

Online Commerce Has Changed How Music is Distributed

Past- Primarily Cds bought at stores

Image from: canada.com

Tuesday, May 19, 2009

Page 4: How Much is Music Worth?

Online Commerce Has Changed How Music is Distributed

Online:

Napster

Itunes

Rhapsody

some cds are still sold

artist’s websites

Tuesday, May 19, 2009

Page 5: How Much is Music Worth?

Illegal Downloads

Since songs became available online people have downloaded them illegally

Why do you think people steal music and think that it is okay?

Image from: Mipsscan.com

Tuesday, May 19, 2009

Page 6: How Much is Music Worth?

How Much is Music Worth?

Apple (ITunes) has decided that a song is worth 99 cents

Rhapsody also charges 99 cents

Image from: Canada.com

Tuesday, May 19, 2009

Page 7: How Much is Music Worth?

Rhapsody’s Test

Cut the price of their songs to 49 cents and albums from $10 to $5

Sales went up 6 times

with low costs (no shipping costs) seems no brainer to want to sell more copies at a lower cost to consumers

Tuesday, May 19, 2009

Page 8: How Much is Music Worth?

Radiohead “In Rainbows”Offered their song for download with a donation box

many people paid between $5 to $15

1.2 million people downloaded the song in the first few days

going to the artists site people are less willing to rip them off

http://www.inrainbows.com/

Tuesday, May 19, 2009

Page 9: How Much is Music Worth?

Discussion QuestionsWhere do you buy your music online and why?

Do you have more music because it is sold online?

Why do you think so many people donated to Radiohead?

How much would you donate?

Do you think more artists should do this?

Tuesday, May 19, 2009