how mobile app personalization will drive your user engagement
TRANSCRIPT
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How mobile app personalization will drive your user engagementTake your data into action
of all users use an app more than 3 times after download
10%
only
In a world of 4M+ mobile apps
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"App abandonment is mainly fueled by loss of interest." *
* https://think.storage.googleapis.com/docs/mobile-app-marketing-insights.pdf
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Liquid lets you tailor your app towards each users’ interest,
behavior and profile. In real-time.
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Know how your users interact with your mobile app and identify target groups
Segment target groups
Personalize experiences
Analyze Behaviors
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Demographic information and user preferences let you cluster your users precisely
Personalize experiences
Analyze Behaviors
Segment target groups
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Deliver personalized experiences with meaningful content to each user
Segment target groups
Analyze Behaviors
Personalize experiences
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Segment target groups
Personalize experiences
Analyze Behaviors
Always in real-time No code changes, no store approvals
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* http://www.forbes.com/sites/sap/2014/03/12/personalization-the-secret-to-better-customer-experience/
Make sure you speak your customers’ language now!
Mobile Apps will very soon be the most important interaction channel.
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Drive up user engagement with targeted push and email campaigns.
Why it matters
1. Increase user engagement
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By knowing each user’s behavior and preferences, you will be able to identify important revenue potentials
Why it matters
2. High app conversion
$
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A whole new user experience creates more engagement and less churn.
Plus, it gives you more control and constant flexibility.
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Why it matters
3. Complete improvement
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You decrease the level’s difficulty just for her and pull her back with a push. All of it in real time, with no app store approval.
Having these detailed analytics from Liquid, you will be able to prevent further lack of engagement.
Can’t make it past level 5 in your game and always loses at one certain point. She’s starting to use your game less and less.
Anna24 year old
student
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Example #1
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Anna
user message perfect timing how
“Try again” after lunch send a push notification
targeted communication
received
How to boost your app
1
Send targeted communication
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Example #2
Tombusy
businessman
You can fit the interface with the profile, send well-timed, personalized offers and hide unused features.
Liquid provides detailed information and usage patterns.
Shops on his mobile while travelling. However, he finds the app cluttered, somewhat childish and with poor recommendations. He’s half-way to the app store for a better one.
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How to boost your app
Your customers will love you
Personalized interfaces
Desired features
◎
◎
Relevant suggestions
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All your data in one place
One-stop shop
Analyze
Personalize
CommunicateRepeat
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Liquid makes it all work together
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Start now for free at www.onliquid.comTalk to us at [email protected]
Copyright © 2015, Liquid Data Intelligence S.A., All rights reserved.